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Organic Marketing Podcast

Discover in-depth discussions with marketing experts across industries as they share the techniques that shaped their success. Each episode promises fresh, uncensored discussions that go beyond the mainstream to give you the edge in the competitive marketing arena.
AllContent marketingAiContent creation
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Content marketing

March 13, 2024

Creating remarkable content through authentic storytelling with Nancy BoasYour content is the key to unlocking connections and engaging with your audience. By understanding your audience, you can tailor your messaging and content to develop interest. This interest can then
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Product marketing

March 12, 2024

Redefining growth marketing: Dirk Nicol on AI, emerging tech, and human innovationIn today's fast-changing world of technology, two big ideas stand out: blockchain and artificial intelligence (AI). Dirk Nicol, senior technical product executive at Input Output (IOHK) and ex-IBM ex
Are you leveraging the power of video to drive real business impact? Enrique Olives, Head of Product Marketing at Vyond shares insights on why modern marketers must embrace video as the supreme content format for cutting through the noise. He shares creative tactics for using video across your entire marketing and sales funnel - from brand awareness to conversion. Timestamps 00:00 Introduction 00:37 Welcome Enrique Olives 02:38 The rise of video content 05:08 Types of videos 06:45 AI features of Vyond 09:06 Vyond customers 11:11 Vyond’s marketing strategy 14:10 The success of webinars 16:40 The importance of social proof 21:04 How to stand out 23:50 Vyond social media activity 25:55 Using your own platforms 26:50 Vyond’s unique value proposition 28:17 Video demand and competitors 29:23 Conclusion More about EntailAI: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/ More about Enrique Olives: LinkedIn: https://www.linkedin.com/in/enriqueolives/
Product marketing

March 12, 2024

Putting video first: Vyond's Enrique Olives on the future of content marketingWith an endless stream of emails, texts, and notifications fighting for our attention, it's becoming increasingly difficult for companies to communicate effectively with their customers and stakeholde
In the latest episode of the Entail AI podcast we dive deep into the world of organic content with Kathy Bryan, EVP of Marketing at Electives. Discover how organic content offers long-term gains and greater control compared to the fast-paced world of social media algorithms and how Electives is revolutionizing live learning and making it accessible for lean people teams, all while building brand awareness and driving engagement. TimeStamps: 00:00 Introduction 00:45 Welcome Kathy Bryan 02:25 More about Electives 09:15 Reaching people 11:00 B2B sales and marketing 14:30 Generating leads 16:00 Paid vs organic content 20:30 Organic content marketing 23:30 Creating evergreen content 24:15 Conclusion More about EntailAI: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/ More about Kathy Bryan: LinkedIn: https://www.linkedin.com/in/kathyhbryan/
Content marketing

March 3, 2024

Driving organic growth with Kathy Bryan's tips for content marketingIn the competitive B2B and B2C markets, standing out is about more than just being seen—it's about being remembered and valued over time. This is where the concept of evergreen content comes into play
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Content creation

February 28, 2024

AI and content creation: Amy Tobin on the value of creativity and authenticityThe impact of AI on content creation is a hotly debated topic. While some people see it as revolutionary, others worry it threatens human creativity. I had the opportunity to sit with Amy Tobin, an e
The world of cybersecurity marketing may be complex, but it's not an impossible code to crack. In our latest episode, Armando Diana, head of product marketing at Fortinet, breaks down the journey from creating technical content to building brand trust in cybersecurity marketing. Timestamps: 00:00 Introduction 00:50 Welcome Armando Diana 02:05 Cyber-security marketing 04:05 Collaboration 08:30 Challenges across channels 13:45 Positioning your content 16:25 Content distribution 18:55 Moving the reader through the funnel 20:05 Content writing 22:55 The most effective channels 25:30 Video content 28:30 Videos in Google search results 36:00 Attribution 41:10 Branding 45:55 Conclusion For more information about EntailAI, visit our website or LinkedIn: LinkedIn: https://www.linkedin.com/company/entailai Website: https://bit.ly/49j8B8r Linktree: https://linktr.ee/entailai More about Armando Diana: LinkedIn: https://www.linkedin.com/in/armandodiana/
Content marketing

February 28, 2024

Marketing in cybersecurity: Armando Diana on trust, precision, and teamworkIn this episode, I had the pleasure of speaking with Armando Diana, a marketing leader in the cybersecurity space, about the unique difficulties of marketing technical B2B products and the importance
In this episode, Tom speaks with Shlomi Ashkenazi, Head of Brand at Cybellum, about the importance of building a strong brand narrative for businesses, especially in the B2B space. Timestamps 00:00 Introduction 0:33 Welcome Shlomi Ashkenazy 03:40 Branding vs performance 05:55 The right time to start 09:15 Short-term marketing 11:10 The process of branding 13:15 Building the narrative 16:30 Generating sales from organic content 19:25 Developing the narrative 24:00 Who should invest in branding 27:35 Practical strategies 28:45 Branding techniques 31:30 Measuring the immeasurable 34:30 Brand awareness 38:00 Cybellum 44:00 Making changes to your brand 45:30 Consulting vs in-house 47:55 Conclusion More about EntailAI: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/ The Entail AI Podcast: https://open.spotify.com/show/2DN4EHoxbF2ZxIbHFUOZr8 More about Shlomi Ashkenazy: LinkedIn: https://www.linkedin.com/in/shlomi-ashkenazy-9786b685/
Brand marketing

February 28, 2024

Brand engineering: Creating narratives that stick with Shlomi AshkenazyA brand narrative is a strategic story that communicates what your company stands for. Rather than a slogan or tagline, it's the underlying messaging that conveys your purpose, values, and competitive
Tune in for an unique look at the renewed power of authentic content marketing. In this episode we speak with B2B marketing expert Lora Osborn, who shares insightful tactics on owned, earned, and organic social media and why high-quality, customer-focused content will be key for growth in 2024 and beyond. Timestamps 00:00 Introduction 00:54 Welcome Lora Osborn 03:00 The current marketing landscape 06:05 E-commerce challenges 08:20 Alternative channels 10:10 Account-based marketing 15:30 The organic side of social media 17:05 Social media content creation 19:50 Branding and positioning 22:30 Earned media 25:10 Establishing trust 30:15 Authority on social media 34:15 Content strategy for social media 37:30 Allocation of content 39:30 Google's priorities 42:30 The role of video 48:10 Channels 50:55 Prioritising channels 52:10 Conclusion For more information about EntailAI, visit our website or LinkedIn: LinkedIn: https://www.linkedin.com/company/entailai Website: https://bit.ly/3UWApLJ Linktree: https://linktr.ee/entailai More about Lora Osborn: LinkedIn: https://www.linkedin.com/in/lora-osborn/
Content creation

February 28, 2024

Authenticity, trust, and connection: Lora Osborn's marketing musts for 2025Marketing teams are faced with a range of uncertainties. With economic challenges and budget cuts abound, we have to make every dollar count. So how should marketers adjust their strategies in this c
Want to create content with ZERO effort? Sandra Stepan, digital marketing and e-commerce expert, shares practical tips, tools, and insights on streamlining your content creation workflow. From leveraging influencer tools to mastering time-saving techniques, Sandra's can help you produce high-quality content consistently, leaving you with more time to engage with your audience and grow your brand. Timestamps 00:00 Introduction 0:54 Welcome Sandra Stepan 03:01 What is influencer marketing? 05:11 User-generated content 06:59 Solving the challenge 13:43 Building a proper strategy 18:16 Influencer marketing tools 21:52 Costing and budget for influencer marketing 24:36 Content usage rights and agreements 27:21 Audience targets and analytics 31:41 Customer-generated content strategies 38:31 Influencer marketing trends 48:25 Conclusion More about EntailAI: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/ Spotify: https://podcasters.spotify.com/pod/show/entail-ai/episodes/Influencer-Marketing-Creating-Content-on-autopilot-with-Sandra-Stepan-e2el4a7 More about Sandra Stepan: LinkedIn: https://www.linkedin.com/in/sandrastepan/ SnapAdvantage: https://www.linkedin.com/company/snapadvantage/ YouTube: https://www.youtube.com/@UCrxHjaq6XwdM2sM5YktH21Q Website: http://www.sandrastepan.com/ Twitter: https://twitter.com/sandrastepan
Content creation

February 28, 2024

Sandra Stepan gives you the rundown on influencer marketing—and how to do it wellInfluencer marketing has become a powerful tool for brands to reach their target audience in an authentic and engaging way. By working with influencers, brands can reach new and larger audiences that