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Organic Marketing Podcast

Discover in-depth discussions with marketing experts across industries as they share the techniques that shaped their success. Each episode promises fresh, uncensored discussions that go beyond the mainstream to give you the edge in the competitive marketing arena.
AllContent marketingAiContent creation
In this episode, Tom speaks with Shlomi Ashkenazi, Head of Brand at Cybellum, about the importance of building a strong brand narrative for businesses, especially in the B2B space. Timestamps 00:00 Introduction 0:33 Welcome Shlomi Ashkenazy 03:40 Branding vs performance 05:55 The right time to start 09:15 Short-term marketing 11:10 The process of branding 13:15 Building the narrative 16:30 Generating sales from organic content 19:25 Developing the narrative 24:00 Who should invest in branding 27:35 Practical strategies 28:45 Branding techniques 31:30 Measuring the immeasurable 34:30 Brand awareness 38:00 Cybellum 44:00 Making changes to your brand 45:30 Consulting vs in-house 47:55 Conclusion More about EntailAI: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/ The Entail AI Podcast: https://open.spotify.com/show/2DN4EHoxbF2ZxIbHFUOZr8 More about Shlomi Ashkenazy: LinkedIn: https://www.linkedin.com/in/shlomi-ashkenazy-9786b685/
Brand marketing

February 28, 2024

Brand engineering: Creating narratives that stick with Shlomi AshkenazyA brand narrative is a strategic story that communicates what your company stands for. Rather than a slogan or tagline, it's the underlying messaging that conveys your purpose, values, and competitive
Most searches on the internet that lead to sales are branded searches. So what's holding you back from investing in your brand? We sat down with Ari Yablok, head of brand at Island, to chat all things BRAND. Ari breaks down the challenges and complexities behind building a lasting brand. He also unpacks a powerful product strategy while sharing the impact that a brand can have on your sales. Timestamps 00:00 Introduction 01:00 Welcome Ari Yablok 03:50 An overview of branding 06:05 Challenges when investing in brand 09:10 The right timing 11:50 It's a big bet 15:30 Feeling the need for branding 18:00 Standing out in a saturated market 21:20 Putting the right story out there 23:10 Who should invest in branding? 29:45 Island's story 34:30 Key indicators 36:50 Brand metrics 41:50 Repeatable and scalable activities 46:10 Conclusion More about EntailAI: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/ Spotify: https://podcasters.spotify.com/pod/show/entail-ai/episodes/How-to-build-a-brand-that-lasts-with-Ari-Yablok-e2etqab Apple Podcast: https://podcasters.spotify.com/pod/show/entail-ai/episodes/How-to-build-a-brand-that-lasts-with-Ari-Yablok-e2etqab More about Ari Yablok: LinkedIn: https://www.linkedin.com/in/ariyablok/
Brand marketing

February 28, 2024

Branding's immeasurable impact: Ari Yablok's take on standing out, not standing stillEvery business needs a branding strategy to stand out—no matter the market. Still, many businesses don't make it a priority. Adam and I sat down with Ari Yablok, head of brand at Island, who shares wh