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Organic Marketing

Explore organic marketing strategies with our experts to craft and refine your own approach that leads to conversions.
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Organic traffic refers to visitors who reach your website through search engines by searching for your site or information your site contains. While there are many ways to drive organic traffic, some are quite labor and resource intensive while others are risky and could result in Google penalizing you for trying to rig the system. So, here’s a list of safe, cost-effective techniques for quickly getting organic traffic to your site. -- Key topics: Types of organic traffic Quality content Programmatic SEO Technical SEO Offsite SEO Local SEO Knowledge graph and featured snippet Guest posting Translation Social media Paid advertising -- Resources: Ready to get started? Visit Entail’s website: https://entail.ai/?utm_source=youtube&utm_medium=socials&utm_campaign=description-links&utm_content=socials-link Check out our article for more insights: https://entail.ai/resources/organic-marketing/top-safe-ways-to-drive-organic-traffic See our keyword cannibalization tool in action: https://entail.ai/products/content-strategy-software/keyword-cannibalization-tool -- Timestamps: 00:00 Introduction 00:21 What is organic traffic? 01:04 Types of organic traffic 02:18 How to drive organic traffic 02:40 Quality content 04:37 Programmatic SEO 05:20 Technical SEO 06:04 Offsite SEO 06:40 Local SEO 07:10 Google’s knowledge graph and featured sippet 07:40 Guest posting 08:04 Translation 08:40 Social media 09:00 Paid advertising 09:21 Conclusion -- About Entail: Entail AI is an organic marketing platform that enables businesses to generate revenue from social media and SEO. Entail's CMS offers an enterprise-grade solution for content strategy, creation, and SEO. Entail's CRO is a fully automated software that enables businesses to increase conversion rates from their content. See Entail AI in action: https://entail.ai/demo -- Socials: LinkedIn: https://www.linkedin.com/company/entailai Facebook: https://www.facebook.com/EntailAI Tik Tok: https://www.tiktok.com/@entail_ai Twitter: https://twitter.com/entail_ai Instagram: https://www.instagram.com/entail.ai/
Seo

April 17, 2025

Top 10 safe ways to drive organic traffic in 2025 (AI or not)Organic traffic refers to visitors who reach your website through search engines like Google by searching for your site or the information it contains. These users find your webpage organically, not t
Metrics & KPIs for each stage of the SEO funnel
Analytics

April 17, 2025

4 stages of the SEO funnel: Choosing the right metrics & KPIs for eachMonitoring the right SEO metrics and KPIs at each stage of the funnel is essential for driving meaningful results. However, simply tracking broad metrics like overall traffic or rankings often fails t
How to forecast SEO ROI
Seo

April 11, 2025

How to forecast SEO ROI and maximize conversionsWhen you conduct keyword research or develop an SEO strategy, it's not just about how much traffic you can get. SEO is a marketing activity. The main reason behind it is to generate conversions and ul
B2B fintech marketing can be a lot more challenging than B2C marketing and even other B2B industries. Marketing to highly educated target audiences—like those in fintech—can be difficult, but you can overcome these challenges by building a trustworthy brand and reaching your customers through the most effective channels. -- We’ll tackle the following topics: - Challenges associated with B2B fintech marketing - Core principles of B2B fintech marketing - B2B fintech marketing strategies - Content marketing - Podcasts - Webinar - Events and conferences - Partnerships - Referrals -- Resources: Ready to get started? Visit Entail’s website: https://entail.ai/?utm_source=youtube&utm_medium=socials&utm_campaign=description-links&utm_content=socials-link Check out our article for more insights: https://entail.ai/resources/organic-marketing/top-safe-ways-to-drive-organic-traffic See our keyword cannibalization tool in action: https://entail.ai/products/content-strategy-software/keyword-cannibalization-tool -- Timestamps: 00:00 Introduction 00:14 B2B fintech marketing challenges 00:52 Core principles of B2B fintech marketing 01:45 B2B fintech marketing strategies 02:13 Content marketing 03:57 Paid channels 6:54 Branding 07:27 SEO 08:39 Podcasts 09:09 Webinars 10:17 Events and conferences 10:40 Partnerships 11:14 Referrals 11:45 Conclusion -- About Entail: Entail AI is an organic marketing platform that enables businesses to generate revenue from social media and SEO. Entail's CMS offers an enterprise-grade solution for content strategy, creation, and SEO. Entail's CRO is a fully automated software that enables businesses to increase conversion rates from their content. See Entail AI in action: https://entail.ai/demo -- Socials: LinkedIn: https://www.linkedin.com/company/entailai Facebook: https://www.facebook.com/EntailAI Tik Tok: https://www.tiktok.com/@entail_ai Twitter: https://twitter.com/entail_ai Instagram: https://www.instagram.com/entail.ai/
Marketing

April 11, 2025

Advanced B2B fintech marketing strategies (with examples)B2B fintech marketing can be a lot more challenging than B2C marketing and even other B2B industries. This is because the target audience usually consists of highly educated finance professionals like
When it comes to your website, you don't want to base your decisions on a hunch or an opinion. You want to base it on data. This is where SEO A/B tests come in. The whole point of SEO A/B testing is to increase your site's performance by testing different versions of a page or elements within a page at the same time. SEO A/B tests can improve page ranking and click-through rate on the search engine results page, resulting in increased traffic. It can also improve user experience and click-through rate on the page itself to help reach your marketing goals. Here’s what we cover in this video: Why businesses need SEO A/B testing What SEO A/B testing is SEO A/B testing vs. regular A/B testing Why run SEO A/B tests How to run an SEO A/B tests SEO A/B testing to improve rankings SEO A/B testing to improve click-through rate SEO A/B testing to increase conversions Challenges of SEO A/B testing Best software for SEO A/B testing -- Resources: Ready to get started? Visit Entail’s website: https://entail.ai/?utm_source=youtube&utm_medium=socials&utm_campaign=description-links&utm_content=socials-link Check out our article for more insights: https://entail.ai/resources/organic-marketing/seo-ab-testing-guide See our CRO in action: https://entail.ai/products/conversion-rate-optimization-software -- Timestamps: 00:00 Introduction 00:20 Why businesses need SEO A/B testing 00:46 What SEO A/B testing is 02:35 SEO A/B testing vs. regular A/B testing 03:58 Why run SEO A/B tests 04:41 How to run an SEO A/B tests 06:10 SEO A/B testing to improve rankings 07:44 SEO A/B testing to improve click-through rate 08:55 SEO A/B testing to increase conversions 10:34 Challenges of SEO A/B testing 12:14 Best software for SEO A/B testing 13:27 Conclusion -- About Entail: Entail AI is an organic marketing platform that enables businesses to generate revenue from social media and SEO. Entail's CMS offers an enterprise-grade solution for content strategy, creation, and SEO. Entail's CRO is a fully automated software that enables businesses to increase conversion rates from their content. Book a demo with us: https://entail.ai/demo -- Socials: LinkedIn: https://www.linkedin.com/company/entailai Facebook: https://www.facebook.com/EntailAI Tik Tok: https://www.tiktok.com/@entail_ai Twitter: https://twitter.com/entail_ai Instagram: https://www.instagram.com/entail.ai/
Guide

March 27, 2025

SEO A/B testing: A step-by-step guideWhen it comes to your website, you want to base your decisions on data, not opinion. You want to test things to see what works best and then implement the elements that show positive results. This is
Customer journey map: What it is and how to create one
Guide

March 27, 2025

Customer journey map: What it is and how to create oneCustomer journey maps help businesses visualize the entire customer experience, from first touchpoint to post-purchase interaction, revealing pain points and opportunities that might otherwise remain
Marketing funnel stages
Marketing funnel

February 21, 2025

The 5 stages of the marketing funnel explainedUnderstanding the various marketing funnel stages is key to guiding potential customers from discovery to purchase and beyond. Each stage—awareness, consideration, conversion, loyalty, and advocacy—pl
The sales funnel effectively means understanding that potential customers go through the same funnel stages, even if they arrive through different channels and user journeys. If you're already familiar with the basic concept of a sales funnel, you know the real challenge is leveraging it effectively within your business. So how do you take it to the next level? By mapping out your funnels and strategically creating content for every stage and channel, you can capitalize on your sales funnel and drive conversions. We’ll tackle the following topics: - What the sales funnel is - Examples of a sales funnel in B2B and B2C - How to create a sales funnel - Stages of the sales funnel - Mapping the sales funnel with AI - How to leverage the sales funnel with your marketing - How to measure sales funnels and optimize content across multiple channels -- Resources: Ready to get started? Visit Entail’s website: https://entail.ai/?utm_source=youtube&utm_medium=socials&utm_campaign=description-links&utm_content=socials-link Check out our article for more insights: https://entail.ai/organic-marketing/guide-to-sales-funnels-using-ai-to-maximize-reach-and-conversions See our keyword cannibalization tool in action: https://entail.ai/products/content-strategy-software/keyword-cannibalization-tool -- Timestamps: 00:00 Introduction 00:16 What is a sales funnel 00:45 Sales funnel example 01:59 How to build a sales funnel 04:28 Map sales funnels with AI 05:45 How to leverage sales funnels 06:39 Measure and optimize sales funnels 07:39 Entail CRO software 08:15 Conclusion -- About Entail: Entail AI is an organic marketing platform that enables businesses to generate revenue from social media and SEO. Entail's CMS offers an enterprise-grade solution for content strategy, creation, and SEO. Entail's CRO is a fully automated software that enables businesses to increase conversion rates from their content. See Entail AI in action: https://entail.ai/demo -- Socials: LinkedIn: https://www.linkedin.com/company/entailai Facebook: https://www.facebook.com/EntailAI Tik Tok: https://www.tiktok.com/@entail_ai Twitter: https://twitter.com/entail_ai Instagram: https://www.instagram.com/entail.ai/
Guide

February 20, 2025

Guide to sales funnels: Using AI to maximize reach and conversionsAny business looking to thrive needs an optimized sales funnel. The effectiveness of your sales funnel depends on how well it meets the expectations of consumers who have endless options at their fing
How to measure SEO ROI
Seo

February 19, 2025

SEO ROI: How to measure success (with formulas & examples)Measuring return on investment (ROI) is crucial for any business investing in SEO. Stakeholders need proof that the resources allocated to SEO generate a positive return, and businesses need to unders