Success Stories
Brands across the globe partner with Entail to create a scalable marketing strategy and achieve unparalleled growth. Explore their stories to find out how.
Content marketingHow MAYU Water succeeded in a market no one was exploringMeet MAYU Water
Making mineral-rich hydration accessible and sustainable
MAYU Water blends the essence of nature with advanced technology, emulating natural processes to oxygenate and purify their customers' water in the comfort of their own homes.
MAYU Water's innovative technology
Using cutting-edge vortex technology, the MAYU Swirl is a pitcher that creates a continuous whirlpool motion to oxygenate water, remove chlorine, and rebalance pH levels. It promotes hydration that enhances physical performance, cognitive function, and general well-being by elevating water quality and taste.
MAYU Water goes beyond hydration
MAYU Water formulated their Essential Blend and Electrolytes drops to support a healthy metabolism, nerves, muscles, and immune system. Their high-grade borosilicate glass bottles—free of harmful compounds like BPA, BPS, and lead—are perfect for zero-waste living. This dedication to wellness and sustainability has appealed to over 35,000 US families.
Opportunity
Tap into a growing global demand
As more people turn to advanced filtering systems like reverse osmosis, MAYU Water addresses a universal need: access to healthy water. With its innovative products and the rising focus on health and wellness, MAYU Water capitalizes on a global market with limited competition.
Challenge
Generate demand for an unfamiliar product
MAYU Water faced the unique challenge of introducing a product the market wasn't actively searching for. Generating organic demand becomes a hurdle when people are unaware of a product's existence, let alone its benefits.
Our biggest challenge was creating a strategy to promote a product that people had never even heard of.
— Elad Erdan, CEO, MAYU Water
They had the solution, but the market wasn't aware of the problem. This made traditional content marketing tactics less effective. They needed to educate their market to bridge the knowledge gap.
Solution
Create a top-to-bottom funnel strategy for maximum reach and conversion
Entail's primary strategy was identifying the pain points MAYU Water's products addressed. Using this understanding, we used our content strategy software to map searches related to these issues. Next, the goal was to cast a wide net, attract a broad audience, and guide them through specific funnels optimized for conversion.
Entail's strategy made sure we weren't just shouting into the void. It helped us reach people who really wanted to hear about our products.
Our focus then shifted to a top-to-bottom funnel approach. At the top, we engaged a broader audience with content on general topics related to drinking water. As readers moved further down, more tailored content directed them to MAYU Water's unique value proposition, steering them toward conversion. This targeted, multi-tiered content strategy ensured that MAYU Water reached potential customers precisely at their point of interest.
Execution
Entail is increasing MAYU Water's online visibility
In 12 months, Entail produced 156 blog posts for MAYU Water, totaling 85,000 words. This quickly elevated their online presence, with a peak month recording 55,245 organic visits, up from zero at the start of the year.
This consistent content output has also positively impacted user behavior. Currently, MAYU Water sees around 3.5k clicks to its product pages every month. Entail has not only increased MAYU Water's visibility but also efficiently channeled user interest towards its products.
Results
Increased online visibility and tangible revenue growth
Entail's strategic approach for MAYU Water yielded remarkable results:
Increased ROI, from 15% to 210% in just 10 monthsA surge in traffic, from 0 to 55k monthly visitors within a year3.5k monthly clicks to product pagesA 32% month-on-month growth in revenue from organic trafficA 10% contribution to their overall online revenue
Mayu Water now holds the #1 spot for the search "best water to drink," surpassing more established brands and products in this space.
It's one thing to know you have a great product, but another to get it in front of the right eyes. Entail made that connection for us.
Content marketingHow Upstep created a new marketing channel that pays for itselfMeet Upstep
The #1 rated custom orthotics company
in the US
Upstep is revolutionizing the orthotics industry, enabling US customers to purchase specialized, custom foot orthotics online without having to visit a podiatrist or leave their homes.
Upstep’s innovative process
Upstep operates entirely online by shipping “Step Boxes” (foot impression kits) straight to the customer. These easy-to-use kits allow customers to make a mold of their feet, which Upstep’s foot care experts use to make custom-made orthotics.
Upstep is making a difference
Upstep combines a smart go-to-market strategy, advanced technology, high-quality materials, and years of medical research that make their product more accessible and affordable than any other brand, creating disruptive innovation in the orthotics industry.
Opportunity
Reach millions of customers through organic search
Entail showed Upstep’s marketing team the massive search volume for topics related to foot conditions. People search millions of times every month for information about conditions that Upstep’s custom orthotics can treat. In other words, there are millions of potential customers that Upstep could reach and help.
To capitalize on this massive opportunity, Upstep’s website would need to rank high on Google each time a potential customer searches for a foot-related topic, increasing exposure to their value proposition and increasing organic sales.
Entail has built an incredible platform. We’re so glad to be part of their journey.
— Doron Shaibe, VP of Product, Upstep
Challenge
Build an SEO and content marketing operation
Upstep’s marketing team had other priorities
With their rapid growth, Upstep’s marketing team was working at total capacity to keep up with demand. They simply didn’t have the human resources or time to build a department that would develop a new marketing channel.
We were so busy growing the business that we just didn’t have the capacity to build an organic marketing department.
Upstep couldn’t predict ROI
Since the regular content and SEO process is so fragmented, Upstep couldn’t estimate or measure the scope of work and potential results of this new marketing stream. Performance marketing teams don’t like to work on projects they can’t measure, because how can you budget for the unknown?
Entail has consistently increased Upstep’s ROI from organic marketing by 24% month over month
Solution
One platform to manage the entire organic marketing process
Entail provided Upstep with a complete content and SEO solution. The platform manages everything from content strategy to publishing and optimizing for conversion.
Entail’s platform provides:
Content Strategy Software — Entail’s software identifies the searches relevant to Upstep’s potential customers and formulates a content strategy to target and rank for these searches.Content Marketplace — Entail has a marketplace of writers from which they selected physical therapists who could create expert content on foot conditions and the proper use of orthotics.Content Management System — Entail’s CMS enables an easy and professional editorial process that includes writing, editing, fact-checking, publishing, and optimizing Upstep’s content. This streamlined process ensures the highest quality of all content.Page Builder — The content is published directly onto Upstep’s site on pages designed especially for content and optimized for search engines.Conversion Rate Optimization Platform — Entail’s platform personalizes the buyer’s journey. It automatically shows visitors calls to action based on the content they’re reading to give them the best solution for the condition they’re researching.
It would have taken at least a year to establish the organic search traffic that Entail delivered within months.
Execution
Entail is turning Upstep into an authority site
Entail’s strategy has grown Upstep’s brand from a custom orthotics provider into a thought leader in the orthotics industry. Upstep has increased their reach considerably, targeting millions of people every month looking for a solution to their foot problems. In doing so, Upstep is demonstrating their expertise, positioning their brand as an authority, and becoming a reliable source of information that potential customers trust with their foot care needs.
Results
A consistent 43% month-over-month growth in revenue from organic search
Entail has created a new profitable marketing channel for Upstep. The platform has been consistently improving metrics across the board. Entail has delivered a consistent 43% MoM growth in revenue and ROI while decreasing customer acquisition costs over 18 months.
Moreover, Entail has increased Upstep’s traffic 20 times, boosting their brand awareness and enabling them to reach a significantly larger audience with their retargeting and email marketing activities. Entail now generates over 75% of Upstep’s organic traffic.
We’re extremely impressed with how many new conversion opportunities Entail’s platform has found.