Products

Solutions

Resources

Perspectives

Embark on a journey with Entail's team delving deep into our research and insights on the rapidly evolving marketing landscape, with a special emphasis on the domains of search, content, and the transformative impact of AI.

All Content marketing Ai Seo

a group of people standing in front of a projector screen

Content marketing SEO vs. paid search: What's the best strategy for your conversion funnel?Key takeawaysMastering the conversion funnel is key to aligning with your product, driving traffic, and revealing new target audiences.Paid search focuses on immediate ROI at the bottom of the funnel,

Unpacking the SEO conversion funnel: How to turn searchers into buyers

Seo Unpacking the SEO conversion funnel: How to turn searchers into buyers Key takeawaysThe SEO conversion funnel maps the customer's journey from awareness to purchase.Content must fit the mindset of each stage to propel customers further down the funnel. Simplifying the pu

Reducing content creation costs while maintaining quality

Content creation Content creation: Reduce costs without compromising quality Investing in content is more important today than ever because of AI. While AI has made content creation easier, it's also become much more competitive. You need to create higher-quality content to ra

Brand marketing Brand marketing: Outdated or crucial?Key takeawaysBrand marketing remains an essential part of a comprehensive marketing strategy.A balance between brand and performance marketing is essential for an effective marketing strategy.Evolving

Will AI trump topical authority?

Ai Will AI trump topical authority?Key takeawaysTopical authority is crucial in SEOBuilding topical authority requires high-quality content, expert insights, and strategic interlinkingAI can enhance, not replace, topical authority by i

Content creation with AI

Content creation Content creation with AI: Balancing automation and authenticity Key takeaways:AI has made content creation more accessible and affordable, leading to a content surge.Content creators should provide valuable and original content beyond what AI can replicate.This in

AI and content creation: Will Google block AI-generated content?

Ai AI and content creation: Will Google block AI-generated content?Key takeaways30% of marketers use AI for content creation.Google values high-quality content, regardless of how it's created.To rank well, your content must answer user queries and provide value.Focus

How ChatGPT forced Google to innovate

Ai How ChatGPT forced Google to innovate Key takeawaysWith billions in ad revenue and over 90% of search traffic, Google saw little need to innovate.ChatGPT revolutionizes search by answering very specific queries, challenging Google's tradi

Will Google close sales directly from Search?

Ai Will Google close sales directly from Search?Key takeawaysBard's (now Gemini) integration into Google will enhance Search accuracy and personalized shopping.Google is moving closer to the point of purchase.Businesses with a strong brand presence