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Perspectives

Embark on a journey with Entail's team delving deep into our research and insights on the rapidly evolving marketing landscape, with a special emphasis on the domains of search, content, and the transformative impact of AI.
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Many businesses struggle to convert visitors into customers with their content because it just doesn't resonate with their target audience or drive them to take action effectively. This leads to so many missed opportunities and poor conversion rates, even on websites that get lots of traffic. So how do you create content that generates conversions? In this video, we’ll share seven simple strategies we use at Entail to turn our clients' content into a powerful conversion tool. Key takeaways: We’ll tackle the following topics: Optimized site structure Content for Google Understand funnel stage CTAs for intent CTAs for different preferences CTAs for content & goals Experimentation -- Resources: Check out our article for more insights: https://entail.ai/perspectives/how-to-create-content-that-converts?utm_source=youtube&utm_medium=socials&utm_campaign=description-links&utm_content=socials-link Want more SEO content? Visit our blog: https://entail.ai/resources?utm_source=youtube&utm_medium=socials&utm_campaign=description-links&utm_content=socials-link -- Timestamps: 00:00 Introduction 00:31 Optimized site structure 01:30 Create content Google understands 02:33 Understand user funnel stage 03:24 CTAs for intent 04:13 CTAs for different preferences 05:04 CTAs for content & marketing goals 05:47 Experimentation 06:25 Conclusion -- About Entail: Entail AI is an organic marketing platform that enables businesses to generate revenue from social media and SEO. Entail's CMS offers an enterprise-grade solution for content strategy, creation, and SEO. Entail's CRO is a fully automated software that enables businesses to increase conversion rates from their content. See Entail AI in action: https://entail.ai/demo?utm_source=youtube&utm_medium=socials&utm_campaign=description-links&utm_content=socials-link -- Socials: LinkedIn: https://www.linkedin.com/company/entailai Facebook: https://www.facebook.com/EntailAI Tik Tok: https://www.tiktok.com/@entail_ai Twitter: https://twitter.com/entail_ai Instagram: https://www.instagram.com/entail.ai/
MarketingHow to create content that converts: 7 expert strategiesMany businesses struggle to create content that effectively converts visitors into customers. Often, this is because their bottom-of-the-funnel content, which should be driving conversions, doesn't en