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Embark on a journey with Entail's team delving deep into our research and insights on the rapidly evolving marketing landscape, with a special emphasis on the domains of search, content, and the transformative impact of AI.
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ChatGPT vs. Google: Will Google’s profits take a hit?
It's a "new day in search" thanks to ChatGPT according to Microsoft CEO Satya Nadella, and there's been a lot of noise surrounding the impact of ChatGPT on Google's revenue. With AI-powered Search and
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AI-generated content for SEO: The good, the bad, and the ugly
One-third of marketers use AI in their content creation process. As this number continues to grow, we're seeing a hyperinflation of AI-generated content—a lot of which lacks quality and originality. T
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The impact of AI on intellectual property in content creation
Key takeawaysAI tools like ChatGPT raise intellectual property and ethical issues by learning from online dataRapid AI development is prompting a re-evaluation of current legislationTransparency when
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AI, SEO, and content creation: How to maintain relevance and build authority
Key takeawaysAI enables search engines to handle more complex queries and provide detailed responses.Content creation is getting easier, so we need better content and SEO strategies.Ensure your websit
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Will AI trump topical authority?
Key takeawaysTopical authority is crucial in SEOBuilding topical authority requires high-quality content, expert insights, and strategic interlinkingAI can enhance, not replace, topical authority by i
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AI and content creation: Will Google block AI-generated content?
Key takeaways30% of marketers use AI for content creation.Google values high-quality content, regardless of how it's created.To rank well, your content must answer user queries and provide value.Focus
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How ChatGPT forced Google to innovate
Key takeawaysWith billions in ad revenue and over 90% of search traffic, Google saw little need to innovate.ChatGPT revolutionizes search by answering very specific queries, challenging Google's tradi
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Reshaping the web: How will Google handle the AI content surge?
Key takeawaysAI-generated content could lead to content hyperinflation.Google values helpful content that provides unique, valuable perspectives.Google's selective indexing is set to intensify due to
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The role of editors and content managers in the age of AI
Key takeawaysAI-generated content isn't necessarily valuable and can cause hyperinflationContent has moved from keywords to helpful informationPersonal expertise and experiences are irreplaceable, as
