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Embark on a journey with Entail's team delving deep into our research and insights on the rapidly evolving marketing landscape, with a special emphasis on the domains of search, content, and the transformative impact of AI.
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Content marketing
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AI-generated content for SEO: The good, the bad, and the ugly
One-third of marketers use AI in their content creation process. As this number continues to grow, we're seeing a hyperinflation of AI-generated content—a lot of which lacks quality and originality. T
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AI, SEO, and content creation: How to maintain relevance and build authority
Key takeawaysAI enables search engines to handle more complex queries and provide detailed responses.Content creation is getting easier, so we need better content and SEO strategies.Ensure your websit
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The impact of AI on intellectual property in content creation
Key takeawaysAI tools like ChatGPT raise intellectual property and ethical issues by learning from online dataRapid AI development is prompting a re-evaluation of current legislationTransparency when
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Will AI trump topical authority?
Key takeawaysTopical authority is crucial in SEOBuilding topical authority requires high-quality content, expert insights, and strategic interlinkingAI can enhance, not replace, topical authority by i
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Will Google close sales directly from Search?
Key takeawaysBard's (now Gemini) integration into Google will enhance Search accuracy and personalized shopping.Google is moving closer to the point of purchase.Businesses with a strong brand presence
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Has AI changed Google's relationship with publishers?
Key takeaways:Google favors websites that provide valuable and informative content.Certain publishers get high Google rankings easily, which raises questions about content diversity. A platform domina
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AI and content creation: Will Google block AI-generated content?
Key takeaways30% of marketers use AI for content creation.Google values high-quality content, regardless of how it's created.To rank well, your content must answer user queries and provide value.Focus
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How ChatGPT forced Google to innovate
Key takeawaysWith billions in ad revenue and over 90% of search traffic, Google saw little need to innovate.ChatGPT revolutionizes search by answering very specific queries, challenging Google's tradi
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ChatGPT vs. Google: Will Google’s profits take a hit?
Key takeawaysGoogle responds to ChatGPT's innovation by developing its own AI chatbot, Gemini, formerly Bard.Gemini enhances Search by providing more interactive responses.ChatGPT mainly addresses com
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