Discover the future of content strategy
Content strategy software

Discover the future of content strategy

Solve topic selection and prioritization, automate internal linking, and prevent content cannibalization with an AI-driven topical authority model.

Automate the entire research process

Include diverse variables , factor-in meta data, and generate more accurate insights.
Automate the entire research process
Target audience

Simplify targeting with audience segmentation and the definition of customer personas.

Keyword relevance

Identify target keywords and related keyword phrases, then determine their relevance to one another.

Keyword grouping

Determine every keyword’s conversion potential, then map out logical links across pieces of content.

Domain analysis

Obtain advanced content performance insights insights via thorough site or page audits.

Search data

Get a full picture by taking complex variables, such as search volume and competition, into consideration.

SERP analysis

Conduct SERP analysis across diverse page types to identify missed ranking opportunities.

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Solve every aspect of content strategy

Establish topical authority using an AI-driven model
Clustering
Demand
Conversion
Content gaps
Cannibalization
Prioritization
Linking
Create innovative keyword clusters
Create innovative keyword clusters

Identify relevant keywords and long-tail phrases, then group them together in strategic clusters to map your content out according to user search intent

Determine search volume and competition
Determine search volume and competition

Evaluate the performance of your target keywords on search engines and competitor sites to determine interest in them, along with the difficulty of ranking for them

Calculate your content’s conversion potential
Calculate your content’s conversion potential

Determine exactly how relevant your content will be to your target audience, as well as the likelihood of it converting your reader to take the desired action

Identify content gaps
Identify content gaps

Improve the overall user experience by determining where your content falls short and supplementing the gaps

Prevent content cannibalization
Prevent content cannibalization

Proactively eliminate the possibility of duplicating your own content and protect your SEO performance in the process

Prioritize topics according to value
Prioritize topics according to value

Develop a logical hierarchy of information, prioritized according to your audience needs & business goals.

Automate internal linking
Automate internal linking

Automate the internal linking process to improve navigation across your website, as well as enhance user experience and page authority.

Build compelling content funnels

Top of Funnel

Foster awareness by educating visitors with non-promotional, informational content that satisfies their search intent.

Middle of Funnel

Cultivate interest by demonstrating the benefits of your product/service, and equipping visitors with value-adding information.

Bottom of Funnel

Drive visitors towards action by clarifying on how exactly your product/service solves their problem, along with providing clear calls-to-action.

Build compelling content funnels
Generate detailed content calendars in advance

Generate detailed content calendars in advance

Automate your content planning process by preparing content calendars, several months in advance, via value-driven topic prioritization

Strike a perfect balance within your content strategy

Evergreen content
Evergreen content

Generate long-term value for visitors with content that provides helpful insights, tips, and advice

Trending content
Trending content

Cover time-sensitive topics and current events, or hop on the bandwagon with viral trends

Set yourself up for success with content strategy templates

SaaS strategy template
SaaS strategy template
B2B strategy template
B2B strategy template
B2C strategy template
B2C strategy template
eCommerce strategy template
eCommerce strategy template
Finance strategy template
Finance strategy template
Gaming strategy template
Gaming strategy template

Learn how to establish topical authority

Discover unique perspectives on all things related to content strategy creation - from keyword research to internal linking.
Explore resources

Supercharge your performance with powerful add-ons

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Strategy
Strategy

Generate a targeted content strategy that converts.

Marketplace
Marketplace

Create high-authority, value-adding expert content.

Page builder
Page builder

Publish content to optimized web pages without any dev work.

Cannibalization
Cannibalization

Identify, fix, and prevent keyword cannibalization.

Content service
Content service

Get top-tier expert content with a fully-managed service.

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FAQs

Can the content strategy software assist with identifying content gaps and opportunities?

Yes, the content strategy software helps identify content gaps and opportunities by mapping relevant topics, categorizing them by funnel stage, and highlighting areas with more or less competition. It enables you to see what topics you haven't covered, aiding in identifying content opportunities and areas for improvement.

How does content strategy software improve the overall content creation process?

Establishing a solid strategy with our software ensures that your content performs well and helps target the topics that are most relevant to your clients. This enables you to focus on topics with ranking potential and those at the right stage of the sales funnel.

Are there any built-in content strategy templates available?

Yes, we provide built-in content strategy templates for various purposes, including but not limited to B2B, B2C, and e-commerce content strategy.

How do you choose the right content strategy approach for your business needs?

It all starts with identifying your target audience, competitors, search volume, and products, along with determining your business goals, particularly at the bottom of the sales funnel. By considering these factors, you can develop a customized content strategy that suits your business needs.

Does the software provide tools for content planning and editorial calendars?

Yes, you can use our software to create a comprehensive content plan and leverage the CMS to streamline the editorial process, including scheduling content. With the ability to map relevant topics, you can plan your content in advance—even months ahead.

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