Simplify targeting with audience segmentation and the definition of customer personas.
Identify target keywords and related keyword phrases, then determine their relevance to one another.
Determine every keyword’s conversion potential, then map out logical links across pieces of content.
Obtain advanced content performance insights insights via thorough site or page audits.
Get a full picture by taking complex variables, such as search volume and competition, into consideration.
Conduct SERP analysis across diverse page types to identify missed ranking opportunities.
Identify relevant keywords and long-tail phrases, then group them together in strategic clusters to map your content out according to user search intent
Evaluate the performance of your target keywords on search engines and competitor sites to determine interest in them, along with the difficulty of ranking for them
Determine exactly how relevant your content will be to your target audience, as well as the likelihood of it converting your reader to take the desired action
Improve the overall user experience by determining where your content falls short and supplementing the gaps
Proactively eliminate the possibility of duplicating your own content and protect your SEO performance in the process
Develop a logical hierarchy of information, prioritized according to your audience needs & business goals.
Automate the internal linking process to improve navigation across your website, as well as enhance user experience and page authority.
Foster awareness by educating visitors with non-promotional, informational content that satisfies their search intent.
Cultivate interest by demonstrating the benefits of your product/service, and equipping visitors with value-adding information.
Drive visitors towards action by clarifying on how exactly your product/service solves their problem, along with providing clear calls-to-action.
Automate your content planning process by preparing content calendars, several months in advance, via value-driven topic prioritization
Generate long-term value for visitors with content that provides helpful insights, tips, and advice
Cover time-sensitive topics and current events, or hop on the bandwagon with viral trends
Generate a targeted content strategy that converts.
Create high-authority, value-adding expert content.
Publish content to optimized web pages without any dev work.
Identify, fix, and prevent keyword cannibalization.
Get top-tier expert content with a fully-managed service.
Yes, the content strategy software helps identify content gaps and opportunities by mapping relevant topics, categorizing them by funnel stage, and highlighting areas with more or less competition. It enables you to see what topics you haven't covered, aiding in identifying content opportunities and areas for improvement.
Establishing a solid strategy with our software ensures that your content performs well and helps target the topics that are most relevant to your clients. This enables you to focus on topics with ranking potential and those at the right stage of the sales funnel.
Yes, we provide built-in content strategy templates for various purposes, including but not limited to B2B, B2C, and e-commerce content strategy.
It all starts with identifying your target audience, competitors, search volume, and products, along with determining your business goals, particularly at the bottom of the sales funnel. By considering these factors, you can develop a customized content strategy that suits your business needs.
Yes, you can use our software to create a comprehensive content plan and leverage the CMS to streamline the editorial process, including scheduling content. With the ability to map relevant topics, you can plan your content in advance—even months ahead.
