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SEO

Our expert insights and strategies will guide you through the processes and intricacies of perfecting SEO to set your brand up for success.
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Zero-click searches are reshaping the SERP, but they’re not killing SEO. To stay visible, shift your strategy from chasing clicks to building authority and brand awareness.

July 18, 2025

Zero-click searches: What this means for your SEO strategy preview image
AI overviews SEO: Understanding their impact & how to optimize
GEO

August 19, 2025

AI Overviews & SEO: Understanding their impact & how to optimizeAI Overviews are reshaping SEO—stay ahead by becoming the definitive source of truth. Prioritize E-E-A-T and create high-quality content that Google's AI can trust and feature.
Generative engine optimization: What it is & how to do it
GEO

August 19, 2025

What is generative engine optimization? A new era for SEOGenerative engine optimization helps AI search engines like ChatGPT and Gemini find, understand, and rank your content. Learn how to optimize your content to achieve better visibility in AI-generated
AI Overviews and SEO: The impact on B2B vs. B2C
GEO

August 19, 2025

AI overviews: An analysis of B2B vs. B2C search performanceClicks are down for B2B SaaS and up for B2C e-commerce because of AI Overviews, according to our client data. Find out what’s driving this shift and how to adapt.
What is llms.txt, and is it actually useful?
GEO

August 19, 2025

Are llms.txt files the missing link in AI-powered SEO?llms.txt is a proposed standard for helping AI/LLMs better understand and use the content on your website. But with little support from major LLM providers and larger websites, its impact is still ver
GEO vs. AIO vs. LLMO: Is there a real difference?
GEO

August 19, 2025

GEO vs. AIO vs. LLMO: Is it all just the same strategy?GEO, AIO, and LLMO refer to the same thing: optimizing content for AI search. This article breaks down what these terms mean, how they connect to SEO, and the strategies you need to show up in AI answ
A woman sitting at a table in front of a computer screen
GEO

August 19, 2025

How schema markup drives real business growth in 2025Unlock visibility, CTR, and revenue with schema markup. Learn how structured data fuels SEO, AI citations, and measurable business growth.
SEO KPIs to track
Analytics

August 19, 2025

10 SEO KPIs that actually matter for growth in 2025 (not vanity metrics)From keyword rankings to CTR, these 10 SEO KPIs will give you a complete picture of your website's performance.
Keyword cannibalization happens when multiple pages on your website compete against each other because they target the same keywords, which can hurt your website’s rankings and decrease traffic. In this video, we’ll explain how to identify and fix cannibalization and show you an AI tool you can use to make this process easier. Keyword cannibalization is quite a common challenge, but these tips--along with our keyword cannibalization tool--will help you solve it once and for all. Key takeaways: - What keyword cannibalization is - How to find keyword cannibalization - How to fix keyword cannibalization - 301 redirects - Moving or deleting overlapping content - Canonical and no-index tags - Linking to the main page - Creating new pages -- Resources: Ready to get started? Visit Entail’s website: https://entail.ai/?utm_source=youtube&utm_medium=socials&utm_campaign=description-links&utm_content=socials-link Check out our article for more insights: https://entail.ai/perspectives/keyword-cannibalization-seos-biggest-challenge See our keyword cannibalization tool in action: https://entail.ai/products/content-strategy-software/keyword-cannibalization-tool -- Timestamps: 00:00 Introduction 00:35 What is keyword cannibalization? 01:53 Example of keyword cannibalization 02:38 How to find keyword cannibalization 04:09 How to fix keyword cannibalization 04:21 301 redirects 04:44 Remove overlapping content 05:09 Canonical and no-index tags 05:36 Internal linking 06:00 New page 06:20 Conclusion -- About Entail: Entail AI is an organic marketing platform that enables businesses to generate revenue from social media and SEO. Entail's CMS offers an enterprise-grade solution for content strategy, creation, and SEO. Entail's CRO is a fully automated software that enables businesses to increase conversion rates from their content. Take your next steps with Entail: https://entail.ai/demo -- Socials: LinkedIn: https://www.linkedin.com/company/entailai Facebook: https://www.facebook.com/EntailAI Tik Tok: https://www.tiktok.com/@entail_ai Twitter: https://twitter.com/entail_ai Instagram: https://www.instagram.com/entail.ai/
Content strategy

August 18, 2025

The fastest way to fix keyword cannibalization at scaleLearn what keyword cannibalization is, how to detect it, and how Entail's keyword cannibalization tool can help you solve it.
AI for SEO: Should you change your SEO content strategy?
GEO

July 18, 2025

AI for SEO: Should you change your SEO content strategy?Learn how AI is reshaping search engine optimization and why adapting your content strategy is essential for success.