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SEO

Our expert insights and strategies will guide you through the processes and intricacies of perfecting SEO to set your brand up for success.
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Zero-click searches are reshaping the SERP, but they’re not killing SEO. To stay visible, shift your strategy from chasing clicks to building authority and brand awareness.

June 13, 2025

Zero-click searches: What this means for your SEO strategy preview image
Robots.txt SEO: The complete guide for beginners
Technical SEO

May 21, 2025

What is robots.txt & why is it important for SEO?Make your site easier to crawl, faster to index, and safer to manage with a well-optimized robots.txt file.
SEO lead generation
Lead generation

May 16, 2025

SEO lead generation: 7 techniques to attract and convert visitorsExplore strategic SEO techniques that can help you build a sustainable lead generation pipeline.
SEO KPIs to track
Analytics

May 12, 2025

SEO KPIs: 10 performance metrics you should track in 2025From keyword rankings to CTR, these 10 SEO KPIs will give you a complete picture of your website's performance.
SEO goals
Marketing

May 12, 2025

6 SEO goals to target in 2025 (& how to achieve them)Successful SEO starts with the right goals—learn which ones to target and how.
SEO vs. PPC
Marketing

April 25, 2025

SEO vs. PPC: Which one should you invest in?Unsure whether to focus on SEO or PPC? I'll break down the key factors you need to consider to make an informed decision.
What is evergreen content?
Content creation

April 10, 2025

What is evergreen content? The foundation of lasting SEOLearn how to create evergreen content that continues to drive traffic, leads, and conversions long after trending posts fade away.
Keyword cannibalization happens when multiple pages on your website compete against each other because they target the same keywords, which can hurt your website’s rankings and decrease traffic. In this video, we’ll explain how to identify and fix cannibalization and show you an AI tool you can use to make this process easier. Keyword cannibalization is quite a common challenge, but these tips--along with our keyword cannibalization tool--will help you solve it once and for all. Key takeaways: - What keyword cannibalization is - How to find keyword cannibalization - How to fix keyword cannibalization - 301 redirects - Moving or deleting overlapping content - Canonical and no-index tags - Linking to the main page - Creating new pages -- Resources: Ready to get started? Visit Entail’s website: https://entail.ai/?utm_source=youtube&utm_medium=socials&utm_campaign=description-links&utm_content=socials-link Check out our article for more insights: https://entail.ai/perspectives/keyword-cannibalization-seos-biggest-challenge See our keyword cannibalization tool in action: https://entail.ai/products/content-strategy-software/keyword-cannibalization-tool -- Timestamps: 00:00 Introduction 00:35 What is keyword cannibalization? 01:53 Example of keyword cannibalization 02:38 How to find keyword cannibalization 04:09 How to fix keyword cannibalization 04:21 301 redirects 04:44 Remove overlapping content 05:09 Canonical and no-index tags 05:36 Internal linking 06:00 New page 06:20 Conclusion -- About Entail: Entail AI is an organic marketing platform that enables businesses to generate revenue from social media and SEO. Entail's CMS offers an enterprise-grade solution for content strategy, creation, and SEO. Entail's CRO is a fully automated software that enables businesses to increase conversion rates from their content. Take your next steps with Entail: https://entail.ai/demo -- Socials: LinkedIn: https://www.linkedin.com/company/entailai Facebook: https://www.facebook.com/EntailAI Tik Tok: https://www.tiktok.com/@entail_ai Twitter: https://twitter.com/entail_ai Instagram: https://www.instagram.com/entail.ai/
Content strategy

February 28, 2025

The best tool to fix keyword cannibalizationLearn what keyword cannibalization is, how to detect it, and how Entail's keyword cannibalization tool can help you solve it.
How to convert blog traffic
Marketing

November 26, 2024

7 proven strategies to convert blog traffic into customersTurn your blog into a conversion-generating machine with these proven strategies for success.
SEO vs. SEM: Which strategy delivers better ROI?
Marketing

October 18, 2024

SEO vs. SEM: Which strategy delivers better ROI?Learn when to use SEO, SEM, or both to drive traffic and maximize ROI.