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SEO

Our expert insights and strategies will guide you through the processes and intricacies of perfecting SEO to set your brand up for success.
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Zero-click searches are reshaping the SERP, but they’re not killing SEO. To stay visible, shift your strategy from chasing clicks to building authority and brand awareness.

June 20, 2025

Zero-click searches: What this means for your SEO strategy preview image
Keyword cannibalization happens when multiple pages on your website compete against each other because they target the same keywords, which can hurt your website’s rankings and decrease traffic. In this video, we’ll explain how to identify and fix cannibalization and show you an AI tool you can use to make this process easier. Keyword cannibalization is quite a common challenge, but these tips--along with our keyword cannibalization tool--will help you solve it once and for all. Key takeaways: - What keyword cannibalization is - How to find keyword cannibalization - How to fix keyword cannibalization - 301 redirects - Moving or deleting overlapping content - Canonical and no-index tags - Linking to the main page - Creating new pages -- Resources: Ready to get started? Visit Entail’s website: https://entail.ai/?utm_source=youtube&utm_medium=socials&utm_campaign=description-links&utm_content=socials-link Check out our article for more insights: https://entail.ai/perspectives/keyword-cannibalization-seos-biggest-challenge See our keyword cannibalization tool in action: https://entail.ai/products/content-strategy-software/keyword-cannibalization-tool -- Timestamps: 00:00 Introduction 00:35 What is keyword cannibalization? 01:53 Example of keyword cannibalization 02:38 How to find keyword cannibalization 04:09 How to fix keyword cannibalization 04:21 301 redirects 04:44 Remove overlapping content 05:09 Canonical and no-index tags 05:36 Internal linking 06:00 New page 06:20 Conclusion -- About Entail: Entail AI is an organic marketing platform that enables businesses to generate revenue from social media and SEO. Entail's CMS offers an enterprise-grade solution for content strategy, creation, and SEO. Entail's CRO is a fully automated software that enables businesses to increase conversion rates from their content. Take your next steps with Entail: https://entail.ai/demo -- Socials: LinkedIn: https://www.linkedin.com/company/entailai Facebook: https://www.facebook.com/EntailAI Tik Tok: https://www.tiktok.com/@entail_ai Twitter: https://twitter.com/entail_ai Instagram: https://www.instagram.com/entail.ai/
Content strategy

February 28, 2025

The best tool to fix keyword cannibalizationLearn what keyword cannibalization is, how to detect it, and how Entail's keyword cannibalization tool can help you solve it.
Mastering internal linking for SEO
Content strategy

June 13, 2024

Internal linking: Expert strategies to improve SEO rankingsLearn how a solid internal linking strategy can improve SEO, build topical authority, and elevate your site's user experience.
Mapping keywords to the SEO conversion funnel: A topic-driven approach
Content strategy

June 13, 2024

Mapping keywords to the SEO conversion funnel: A topic-driven approachUnlock the power of search intent, keywords, and topic mapping to elevate your content creation and SEO strategy.