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GEO
Featured
Zero-click searches: What this means for your SEO strategy
Zero-click searches are reshaping the SERP, but they’re not killing SEO. To stay visible, shift your strategy from chasing clicks to building authority and brand awareness.
July 4, 2025
GEO
July 4, 2025
AI Overviews & SEO: Understanding their impact & how to optimize
AI Overviews are reshaping SEO—stay ahead by becoming the definitive source of truth. Prioritize E-E-A-T and create high-quality content that Google's AI can trust and feature.
GEO
July 4, 2025
What is generative engine optimization? A new era for SEO
Generative engine optimization helps AI search engines like ChatGPT and Gemini find, understand, and rank your content. Learn how to optimize your content to achieve better visibility in AI-generated
GEO
July 4, 2025
AI for SEO: Should you change your SEO content strategy?
Learn how AI is reshaping search engine optimization and why adapting your content strategy is essential for success.
GEO
July 4, 2025
AI overviews: An analysis of B2B vs. B2C search performance
Clicks are down for B2B SaaS and up for B2C e-commerce because of AI Overviews, according to our client data. Find out what’s driving this shift and how to adapt.
GEO
July 2, 2025
Are llms.txt files the missing link in AI-powered SEO?
llms.txt is a proposed standard for helping AI/LLMs better understand and use the content on your website. But with little support from major LLM providers and larger websites, its impact is still ver
