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Perspectives

Embark on a journey with Entail's team delving deep into our research and insights on the rapidly evolving marketing landscape, with a special emphasis on the domains of search, content, and the transformative impact of AI.
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Google is rising to the ChatGPT challenge
Content marketing

March 14, 2025

Does ChatGPT pose a real threat to Google?ChatGPT introduced a completely new model that may have the potential to chew away at Google's search traffic. In fact, Microsoft’s CEO Satya Nadella says that each user migration from Google to ChatG
a group of people standing in front of a projector screen
Content marketing

June 28, 2024

SEO vs. paid search: What's the best strategy for your conversion funnel?Key takeawaysMastering the conversion funnel is key to aligning with your product, driving traffic, and revealing new target audiences.Paid search focuses on immediate ROI at the bottom of the funnel,
a magnifying glass looking at a website page
Content marketing

June 13, 2024

AI's blind spot: 3 types of content machines can't masterKey takeawaysAI struggles to replicate a human touch in contentAI constructs responses by synthesizing information from various sourcesAI can't generate authentic content, opinions, and personal exper
How ChatGPT is rewriting the rules of content marketing
Content marketing

June 12, 2024

Is ChatGPT rewriting the rules of content marketing?Key takeawaysAI-led content hyperinflation makes certain content types irrelevant.Content creators need to shift their focus to creating unique content.AI introduces content marketing challenges like