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Perspectives

Embark on a journey with Entail's team delving deep into our research and insights on the rapidly evolving marketing landscape, with a special emphasis on the domains of search, content, and the transformative impact of AI.
AllContent marketingAiSeo
Will AI trump topical authority?
Ai

June 13, 2024

Will AI trump topical authority?Key takeawaysTopical authority is crucial in SEOBuilding topical authority requires high-quality content, expert insights, and strategic interlinkingAI can enhance, not replace, topical authority by i
Strategies for building high-performance SEO teams
Content creation

June 13, 2024

Strategies for building and managing high-performing SEO content teamsKey takeawaysBuild a structured SEO content team based on resources and objectives.Bolster management with clear communication, goal setting, and updated documentation.Tackle challenges like aligning
From queries to conversions: Unpacking Google's move down the sales funnel
Brand marketing

June 13, 2024

From queries to conversions: Unpacking Google's move down the sales funnelKey takeaways Google's AI-driven Search enables more conversational, tailored queries.Brands can take advantage of this change by optimizing their content and product listings.Some websites face new r
a picture of a woman with a purple background
Content creation

June 13, 2024

Expert-focused talent sourcing: How to leverage expertise for better contentKey takeawaysExpert-focused sourcing enriches content with unique insights.Strategies include attracting experts with benefits that go beyond financial compensation.Adaptability and flexibility are ke
How to hire and manage a remote content team
Content creation

June 13, 2024

How to hire and manage a remote content teamKey takeawaysPrioritize a diverse range of skills and adaptability for new hires.Collaborative company culture is essential for remote teams.Effective management involves balancing autonomy with accou
a group of people sitting at a table with laptops
Content creation

June 13, 2024

Thought leadership vs. AI content: Why authenticity wins every timeKey takeawaysThought leadership content is vital in the AI era to engage audiences and establish brand authority.Effective thought leadership content needs engaging topics, expert collaboration, and o
The impact of AI on intellectual property in content creation
Ai

June 13, 2024

The impact of AI on intellectual property in content creationKey takeawaysAI tools like ChatGPT raise intellectual property and ethical issues by learning from online dataRapid AI development is prompting a re-evaluation of current legislationTransparency when
a magnifying glass looking at a website page
Content marketing

June 13, 2024

AI's blind spot: 3 types of content machines can't masterKey takeawaysAI struggles to replicate a human touch in contentAI constructs responses by synthesizing information from various sourcesAI can't generate authentic content, opinions, and personal exper
AI and content creation: Will Google block AI-generated content?
Ai

June 13, 2024

AI and content creation: Will Google block AI-generated content?Key takeaways30% of marketers use AI for content creation.Google values high-quality content, regardless of how it's created.To rank well, your content must answer user queries and provide value.Focus