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Embark on a journey with Entail's team delving deep into our research and insights on the rapidly evolving marketing landscape, with a special emphasis on the domains of search, content, and the transformative impact of AI.
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Content marketing
Ai
Seo
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Ai
Will AI trump topical authority?
Key takeawaysTopical authority is crucial in SEOBuilding topical authority requires high-quality content, expert insights, and strategic interlinkingAI can enhance, not replace, topical authority by i
Ai
Will Google close sales directly from Search?
Key takeawaysBard's (now Gemini) integration into Google will enhance Search accuracy and personalized shopping.Google is moving closer to the point of purchase.Businesses with a strong brand presence
Ai
How ChatGPT forced Google to innovate
Key takeawaysWith billions in ad revenue and over 90% of search traffic, Google saw little need to innovate.ChatGPT revolutionizes search by answering very specific queries, challenging Google's tradi
Content creation
Expert-focused talent sourcing: How to leverage expertise for better content
Key takeawaysExpert-focused sourcing enriches content with unique insights.Strategies include attracting experts with benefits that go beyond financial compensation.Adaptability and flexibility are ke
Content marketing
AI's blind spot: 3 types of content machines can't master
Key takeawaysAI struggles to replicate a human touch in contentAI constructs responses by synthesizing information from various sourcesAI can't generate authentic content, opinions, and personal exper
Content creation
Strategies for building and managing high-performing SEO content teams
Key takeawaysBuild a structured SEO content team based on resources and objectives.Bolster management with clear communication, goal setting, and updated documentation.Tackle challenges like aligning
Content creation
Guest posting: Creating content that counts in 2024
Key takeawaysGuest posting is a method to expand your online presence and establish authority.Focus on delivering genuine value and high-quality content rather than manipulating search engine rankings
Content creation
Thought leadership vs. AI content: Why authenticity wins every time
Key takeawaysThought leadership content is vital in the AI era to engage audiences and establish brand authority.Effective thought leadership content needs engaging topics, expert collaboration, and o
Content creation
How to hire and manage a remote content team
Key takeawaysPrioritize a diverse range of skills and adaptability for new hires.Collaborative company culture is essential for remote teams.Effective management involves balancing autonomy with accou
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