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Embark on a journey with Entail's team delving deep into our research and insights on the rapidly evolving marketing landscape, with a special emphasis on the domains of search, content, and the transformative impact of AI.
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Content marketing
Ai
Seo
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Brand marketing
From queries to conversions: Unpacking Google's move down the sales funnel
Key takeaways Google's AI-driven Search enables more conversational, tailored queries.Brands can take advantage of this change by optimizing their content and product listings.Some websites face new r
Content creation
Expert-focused talent sourcing: How to leverage expertise for better content
Key takeawaysExpert-focused sourcing enriches content with unique insights.Strategies include attracting experts with benefits that go beyond financial compensation.Adaptability and flexibility are ke
Content creation
Strategies for building and managing high-performing SEO content teams
Key takeawaysBuild a structured SEO content team based on resources and objectives.Bolster management with clear communication, goal setting, and updated documentation.Tackle challenges like aligning
Ai
How ChatGPT forced Google to innovate
Key takeawaysWith billions in ad revenue and over 90% of search traffic, Google saw little need to innovate.ChatGPT revolutionizes search by answering very specific queries, challenging Google's tradi
Content creation
How to hire and manage a remote content team
Key takeawaysPrioritize a diverse range of skills and adaptability for new hires.Collaborative company culture is essential for remote teams.Effective management involves balancing autonomy with accou
Content creation
Thought leadership vs. AI content: Why authenticity wins every time
Key takeawaysThought leadership content is vital in the AI era to engage audiences and establish brand authority.Effective thought leadership content needs engaging topics, expert collaboration, and o
Ai
The impact of AI on intellectual property in content creation
Key takeawaysAI tools like ChatGPT raise intellectual property and ethical issues by learning from online dataRapid AI development is prompting a re-evaluation of current legislationTransparency when
Content marketing
AI's blind spot: 3 types of content machines can't master
Key takeawaysAI struggles to replicate a human touch in contentAI constructs responses by synthesizing information from various sourcesAI can't generate authentic content, opinions, and personal exper
Ai
AI and content creation: Will Google block AI-generated content?
Key takeaways30% of marketers use AI for content creation.Google values high-quality content, regardless of how it's created.To rank well, your content must answer user queries and provide value.Focus
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