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Perspectives
Embark on a journey with Entail's team delving deep into our research and insights on the rapidly evolving marketing landscape, with a special emphasis on the domains of search, content, and the transformative impact of AI.
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Content marketing
Ai
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Ai
How ChatGPT forced Google to innovate
Key takeawaysWith billions in ad revenue and over 90% of search traffic, Google saw little need to innovate.ChatGPT revolutionizes search by answering very specific queries, challenging Google's tradi
Content marketing
AI's blind spot: 3 types of content machines can't master
Key takeawaysAI struggles to replicate a human touch in contentAI constructs responses by synthesizing information from various sourcesAI can't generate authentic content, opinions, and personal exper
Ai
AI and content creation: Will Google block AI-generated content?
Key takeaways30% of marketers use AI for content creation.Google values high-quality content, regardless of how it's created.To rank well, your content must answer user queries and provide value.Focus
Content creation
Thought leadership vs. AI content: Why authenticity wins every time
Key takeawaysThought leadership content is vital in the AI era to engage audiences and establish brand authority.Effective thought leadership content needs engaging topics, expert collaboration, and o
Content creation
How to hire and manage a remote content team
Key takeawaysPrioritize a diverse range of skills and adaptability for new hires.Collaborative company culture is essential for remote teams.Effective management involves balancing autonomy with accou
Content marketing
Is ChatGPT rewriting the rules of content marketing?
Key takeawaysAI-led content hyperinflation makes certain content types irrelevant.Content creators need to shift their focus to creating unique content.AI introduces content marketing challenges like
Content creation
From passion to profit: How to monetize your expertise with videos on social media
Key takeawaysBeing a successful video creator isn't just about having lots of followers.You need to create valuable content and share it on the right social media platforms.You can join a video creato
Content marketing
How content creation has changed performance marketing
Key takeawaysMarketers must adapt to third-party data-sharing limitations with first-party data and new techniques like fingerprinting.With social media advertising set to grow, adapting to consumer b
Ai
Reshaping the web: How will Google handle the AI content surge?
Key takeawaysAI-generated content could lead to content hyperinflation.Google values helpful content that provides unique, valuable perspectives.Google's selective indexing is set to intensify due to
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