How MAYU Water succeeded in a market no one was exploring

Meet MAYU Water

Making mineral-rich hydration accessible and sustainable

MAYU Water blends the essence of nature with advanced technology, emulating natural processes to oxygenate and purify their customers' water in the comfort of their own homes.

MAYU Water's innovative technology

Using cutting-edge vortex technology, the MAYU Swirl is a pitcher that creates a continuous whirlpool motion to oxygenate water, remove chlorine, and rebalance pH levels. It promotes hydration that enhances physical performance, cognitive function, and general well-being by elevating water quality and taste.

MAYU Water goes beyond hydration

MAYU Water formulated their Essential Blend and Electrolytes drops to support a healthy metabolism, nerves, muscles, and immune system. Their high-grade borosilicate glass bottles—free of harmful compounds like BPA, BPS, and lead—are perfect for zero-waste living. This dedication to wellness and sustainability has appealed to over 35,000 US families.

Opportunity

Tap into a growing global demand

As more people turn to advanced filtering systems like reverse osmosis, MAYU Water addresses a universal need: access to healthy water. With its innovative products and the rising focus on health and wellness, MAYU Water capitalizes on a global market with limited competition.

Challenge

Generate demand for an unfamiliar product

MAYU Water faced the unique challenge of introducing a product the market wasn't actively searching for. Generating organic demand becomes a hurdle when people are unaware of a product's existence, let alone its benefits.

They had the solution, but the market wasn't aware of the problem. This made traditional content marketing tactics less effective. They needed to educate their market to bridge the knowledge gap.



Solution

Create a top-to-bottom funnel strategy for maximum reach and conversion

Entail's primary strategy was identifying the pain points MAYU Water's products addressed. Using this understanding, we used our content strategy software to map searches related to these issues. Next, the goal was to cast a wide net, attract a broad audience, and guide them through a specific marketing funnel optimized for conversion.



Our focus then shifted to a top-to-bottom funnel approach. At the top, we engaged a broader audience with content on general topics related to drinking water. As readers moved further down, more tailored content directed them to MAYU Water's unique value proposition, steering them toward conversion.

This targeted, multi-tiered content strategy ensured that MAYU Water reached potential customers precisely at their point of interest.



Execution

Entail is increasing MAYU Water's online visibility

In 12 months, Entail produced 156 blog posts for MAYU Water, totaling 85,000 words. This quickly elevated their online presence, with a peak month recording 55,245 organic visits, up from zero at the start of the year.



This consistent content output has also positively impacted user behavior. Currently, MAYU Water sees around 3.5k clicks to its product pages every month. Entail has not only increased MAYU Water's visibility but also efficiently channeled user interest towards its products.

Results

Increased online visibility and tangible revenue growth



Entail's strategic approach for MAYU Water yielded remarkable results:

• Increased ROI, from 15% to 210% in just 10 months
• A surge in traffic, from 0 to 55k monthly visitors within a year
• 3.5k monthly clicks to product pages
• A 32% month-on-month growth in revenue from organic traffic
• A 10% contribution to their overall online revenue

Mayu Water now holds the #1 spot for the search "best water to drink," surpassing more established brands and products in this space.