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Organic Marketing Podcast

Discover in-depth discussions with marketing experts across industries as they share the techniques that shaped their success. Each episode promises fresh, uncensored discussions that go beyond the mainstream to give you the edge in the competitive marketing arena.
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a woman in a red shirt with the words how ai affects content creation
Content creation

February 28, 2024

AI and content creation: Amy Tobin on the value of creativity and authenticityThe impact of AI on content creation is a hotly debated topic. While some people see it as revolutionary, others worry it threatens human creativity. I had the opportunity to sit with Amy Tobin, an e
Tune in for an unique look at the renewed power of authentic content marketing. In this episode we speak with B2B marketing expert Lora Osborn, who shares insightful tactics on owned, earned, and organic social media and why high-quality, customer-focused content will be key for growth in 2024 and beyond. Timestamps 00:00 Introduction 00:54 Welcome Lora Osborn 03:00 The current marketing landscape 06:05 E-commerce challenges 08:20 Alternative channels 10:10 Account-based marketing 15:30 The organic side of social media 17:05 Social media content creation 19:50 Branding and positioning 22:30 Earned media 25:10 Establishing trust 30:15 Authority on social media 34:15 Content strategy for social media 37:30 Allocation of content 39:30 Google's priorities 42:30 The role of video 48:10 Channels 50:55 Prioritising channels 52:10 Conclusion For more information about EntailAI, visit our website or LinkedIn: LinkedIn: https://www.linkedin.com/company/entailai Website: https://bit.ly/3UWApLJ Linktree: https://linktr.ee/entailai More about Lora Osborn: LinkedIn: https://www.linkedin.com/in/lora-osborn/
Content creation

February 28, 2024

Authenticity, trust, and connection: Lora Osborn's marketing musts for 2025Marketing teams are faced with a range of uncertainties. With economic challenges and budget cuts abound, we have to make every dollar count. So how should marketers adjust their strategies in this c
Want to create content with ZERO effort? Sandra Stepan, digital marketing and e-commerce expert, shares practical tips, tools, and insights on streamlining your content creation workflow. From leveraging influencer tools to mastering time-saving techniques, Sandra's can help you produce high-quality content consistently, leaving you with more time to engage with your audience and grow your brand. Timestamps 00:00 Introduction 0:54 Welcome Sandra Stepan 03:01 What is influencer marketing? 05:11 User-generated content 06:59 Solving the challenge 13:43 Building a proper strategy 18:16 Influencer marketing tools 21:52 Costing and budget for influencer marketing 24:36 Content usage rights and agreements 27:21 Audience targets and analytics 31:41 Customer-generated content strategies 38:31 Influencer marketing trends 48:25 Conclusion More about EntailAI: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/ Spotify: https://podcasters.spotify.com/pod/show/entail-ai/episodes/Influencer-Marketing-Creating-Content-on-autopilot-with-Sandra-Stepan-e2el4a7 More about Sandra Stepan: LinkedIn: https://www.linkedin.com/in/sandrastepan/ SnapAdvantage: https://www.linkedin.com/company/snapadvantage/ YouTube: https://www.youtube.com/@UCrxHjaq6XwdM2sM5YktH21Q Website: http://www.sandrastepan.com/ Twitter: https://twitter.com/sandrastepan
Content creation

February 28, 2024

Sandra Stepan gives you the rundown on influencer marketing—and how to do it wellInfluencer marketing has become a powerful tool for brands to reach their target audience in an authentic and engaging way. By working with influencers, brands can reach new and larger audiences that