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Putting video first: Vyond's Enrique Olives on the future of content marketing

Taking your product to market requires a multipronged approach. Leveraging videos and social proof are key to making it happen.

Tom Amitay - Organic marketing & SEO expert
By Tom Amitay
Colin Nass
Edited by Colin Nass
Romi Hector
Fact-check by Romi Hector

Updated March 12, 2024.

With an endless stream of emails, texts, and notifications fighting for our attention, it's becoming increasingly difficult for companies to communicate effectively with their customers and stakeholders. Enter Vyond, an AI-powered video creation platform that's helping some of the world's largest enterprises cut through the noise and deliver their messages in a more engaging and memorable way.

I had the exciting privilege to talk to Enrique, head of product marketing at Vyond, who shed light on the company's mission to transform how businesses communicate. He offered some deep insights into brand, customers, and thought leadership that work together to form a powerful blend for optimal go-to-market strategy and business growth.

Listen as we dive deeper into Vyond's innovative platform, explore the company's unique go-to-market strategies, and uncover how enterprises across various industries harness the power of video to communicate more effectively in an increasingly distracted world.

Social proof is really important ... Companies can talk about their experience and their KPIs and their business metrics on using Vyond, right? Then the easier it is for our sellers and the easier it is for other companies that don't use Vyond to actually take note.

During the discussion, Enrique and I teased out some key insights other businesses can use to improve their own marketing strategies. Some of Vyond's tried and tested methods include:

  • Leveraging social media: Stay active on socials and tailor messaging for your audience on the different platforms with organic and paid marketing activities.
  • Focusing on ease of use: The easiest way to get people to adopt a solution is to make the solution easy to adopt. That means thinking more about the user or customer from the outset of product development.
  • Using social proof: People trust other people's opinions who have used a product more than the company that is trying to sell to them. Get customers involved in your marketing strategy.
  • Verticalizing your approach: This requires a good understanding of the personas you aim to market to and an understanding of their solution requirements based on the industry. A vertical approach also helps to develop more targeted messaging that is specifically for the industry you've approached.

» More from the podcast: Shlomi Ashkenazy shares the secret to building successful brand narratives.

Take a listen to get all the insights into how one of the most successful and widely used video production platforms does marketing.