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Data-driven multichannel marketing: Eyal Nir on how to test, learn, and grow

Cut through the noise and stand out with a winning multichannel marketing strategy that drives client success.

Tom Amitay - Organic marketing & SEO expert
By Tom Amitay
Lia du Preez
Edited by Lia du Preez
Romi Hector
Fact-check by Romi Hector

Updated March 27, 2024.

a man in a hoodie with the words behind the scenes of multi - channel

In this era of information overload, a strategic and well-executed multichannel marketing approach has become an indispensable tool for organizations seeking to establish a strong brand presence and drive growth.

Eyal Nir, the Head of Growth Marketing at Taboola, offers comprehensive insights for brands seeking to successfully navigate the intricacies of multichannel marketing.

For us, everything is a test. You don't launch anything without having a benchmark... At least you need to have a benchmark of what you expect to have from a previous period and how that would work.

From the importance of aligning messaging across channels to the art of balancing brand consistency with channel-specific messaging, we covered the following:

  • Importance of multichannel marketing: Address varying customer intents and touch-points across multiple channels to create a cohesive brand experience.
  • Testing and optimization strategies: Embrace a culture of continuous testing, learning, and data-driven optimization to maximize marketing efforts.
  • Channel selection and integration: Strategically select and integrate channels based on business goals, budget constraints, and audience preferences.
  • Collaboration and cross-functional alignment: Break down silos and foster open communication and collaboration among different teams and stakeholders.
  • Measuring success and attributing Impact: Define clear goals and metrics for each channel, attributing success and continuously refining measurement strategies.

» More from the podcast: Kathy Bryan shares her expert tips for driving organic growth with content marketing.

To unlock the full potential of multichannel marketing strategies, consider investing in data-driven approaches while continuously encouraging a culture of testing and learning to achieve sustained growth and customer engagement.