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Organic Marketing Podcast

Discover in-depth discussions with marketing experts across industries as they share the techniques that shaped their success. Each episode promises fresh, uncensored discussions that go beyond the mainstream to give you the edge in the competitive marketing arena.
AllContent marketingAiContent creation
Ready to break through the noise and forge meaningful connections with your customers? Tune into our latest episode with Oleg Lebedev, head of marketing at Vnoska, where we dive into marketing strategies that balance high-tech tools with high-touch relationships. Timestamps: 00:00 Introduction 00:36 Welcome Oleg Lebedev 04:00 Differences in Fintech Marketing 05:20 B2B vs B2B 07:00 Marketing strategies in 2024 09:36 Producing content 12:25 Hyperinflation of content 13:30 Video first 16:25 Challenges in content creation 21:05 Building a strategy 24:10 Organic channels 26:50 Branded traffic 31:00 Lead gen vs demand gen 37:15 Branding techniques 41:25 How AI is changing the market 44:00 Conclusion More about EntailAI: LinkedIn: https://www.linkedin.com/company/entailai/ Website: https://entail.ai/ Spotify: https://open.spotify.com/show/2DN4EHoxbF2ZxIbHFUOZr8 More about Oleg Lebedev: LinkedIn: https://www.linkedin.com/in/oleg-lebedev1/
Marketing

June 11, 2024

Fintech marketing 101: Oleg Lebedev's strategies for creating lasting successMarketing competition is increasing drastically, and businesses must adapt to evolving marketing strategies to thrive.  To get an expert perspective, I spoke with Oleg Lebedev, whose more than 25 year
a man in a blue suit with the words marketing to diverse audiences
Marketing

April 5, 2024

The art of targeted marketing: How Zuper's Rob Freedman maximizes reachMarketing to diverse audiences can present unique challenges for businesses, as they must cater to the varying needs and preferences of multiple customer personas. To explore different ways to addres
a man in a hoodie with the words behind the scenes of multi - channel
Marketing

March 27, 2024

Data-driven multichannel marketing: Eyal Nir on how to test, learn, and growIn this era of information overload, a strategic and well-executed multichannel marketing approach has become an indispensable tool for organizations seeking to establish a strong brand presence and d
the art of messaging and positioning in product marketing with eric thum
Marketing

March 26, 2024

Developing brand narratives: Eric Thum on telling a story and telling it wellIn B2B marketing, standing out from the crowd is no easy task. With countless companies competing for attention, you have to craft a compelling brand narrative that resonates with your target audience