Organic Marketing Podcast

Discover in-depth discussions with marketing experts across industries as they share the techniques that shaped their success. Each episode promises fresh, uncensored discussions that go beyond the mainstream to give you the edge in the competitive marketing arena.
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AI

February 28, 2024

Generative AI is a threat to Google: Ryan Pollock on the implications for marketersWith generative AI disrupting Search, Ryan unpacks what he calls "an absolute nightmare for Google" and the path ahead for marketers.
Most searches on the internet that lead to sales are branded searches. So what's holding you back from investing in your brand? We sat down with Ari Yablok, head of brand at Island, to chat all things BRAND. Ari breaks down the challenges and complexities behind building a lasting brand. He also unpacks a powerful product strategy while sharing the impact that a brand can have on your sales. Timestamps 00:00 Introduction 01:00 Welcome Ari Yablok 03:50 An overview of branding 06:05 Challenges when investing in brand 09:10 The right timing 11:50 It's a big bet 15:30 Feeling the need for branding 18:00 Standing out in a saturated market 21:20 Putting the right story out there 23:10 Who should invest in branding? 29:45 Island's story 34:30 Key indicators 36:50 Brand metrics 41:50 Repeatable and scalable activities 46:10 Conclusion More about EntailAI: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/ Spotify: https://podcasters.spotify.com/pod/show/entail-ai/episodes/How-to-build-a-brand-that-lasts-with-Ari-Yablok-e2etqab Apple Podcast: https://podcasters.spotify.com/pod/show/entail-ai/episodes/How-to-build-a-brand-that-lasts-with-Ari-Yablok-e2etqab More about Ari Yablok: LinkedIn: https://www.linkedin.com/in/ariyablok/
Brand marketing

February 28, 2024

Branding's immeasurable impact: Ari Yablok's take on standing out, not standing stillBranding is a strategic investment, not a luxury. Discover the true value of a strong brand and why the best time to focus on branding is yesterday.