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Redefining growth marketing: Dirk Nicol on AI, emerging tech, and human innovation

Growth is often difficult to achieve in today's tech industry. Dirk Nicol gives us an inside perspective to strategically grow your business.

Tom Amitay - Organic marketing & SEO expert
By Tom Amitay
Colin Nass
Edited by Colin Nass
Romi Hector
Fact-check by Romi Hector

Updated March 12, 2024.

a man in a plaid shirt with the words innovative growth strategy in emerging tech

In today's fast-changing world of technology, two big ideas stand out: blockchain and artificial intelligence (AI). Dirk Nicol, senior technical product executive at Input Output (IOHK) and ex-IBM executive, joined the podcast to discuss these emerging technologies and how they affect growth.

We look at how the secret to making the most of these technologies isn't just about having the latest gadgets or software. It's about how people and companies think and act. It's important to keep trying new things, even if they don't work out at first.

Listen as we look to the future and discuss how the impact of technology like blockchain and AI depends greatly on how we choose to use it.

AI is another one of those technologies that will, and it's already fundamentally shifted and impacted pretty much everything we do... There are certainly things we need to keep an eye on around security and how you can leverage that AI to do things you couldn't do in the past.

The discussion was truly insightful and dove into some interesting territory. Along with the varied implications of these new technological advancements, we talked about:

  • Blockchain: It plays a significant role in enhancing data security, supply chain transparency, and digital identities.
  • AI: How it is transforming multiple aspects of technology and business, focusing on improving efficiency, security, and innovation.
  • The human impact: The success of new technologies depends not only on the technology itself but also on the approach companies and individuals take towards embracing change and innovation.
  • A culture of experimentation: Emphasizing the importance of a culture that encourages experimentation, learning from failures, and continuous adaptation to stay competitive.
  • Innovative growth strategies: Combining product focus, geographic expansion, brand innovation, partnerships, and organic growth to drive success.

» More from the podcast: Armando Diana shares how to master marketing in cybersecurity.

Our conversation highlights the idea that technological advancements like blockchain and AI offer boundless potential, but their ultimate impact is shaped by human creativity and authenticity, ethical considerations, and the willingness to explore new frontiers.