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Perspectives

Embark on a journey with Entail's team delving deep into our research and insights on the rapidly evolving marketing landscape, with a special emphasis on the domains of search, content, and the transformative impact of AI.
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SEO conversion funnel
Seo

April 17, 2025

SEO conversion funnel: How to drive users toward conversionA streamlined SEO conversion funnel is the key to turning your website visitors into customers. By optimizing each stage, you can identify and address any friction points and guide users through their
AI-generated content for SEO: The good, the bad, and the ugly
Ai

March 14, 2025

AI-generated content for SEO: The good, the bad, and the uglyOne-third of marketers use AI in their content creation process. As this number continues to grow, we're seeing a hyperinflation of AI-generated content—a lot of which lacks quality and originality. T
Google is rising to the ChatGPT challenge
Content marketing

March 14, 2025

Does ChatGPT pose a real threat to Google?ChatGPT introduced a completely new model that may have the potential to chew away at Google's search traffic. In fact, Microsoft’s CEO Satya Nadella says that each user migration from Google to ChatG
the al chatbot game is being played on the web
Ai

March 14, 2025

ChatGPT vs. Google: Will Google’s profits take a hit?It's a "new day in search" thanks to ChatGPT according to Microsoft CEO Satya Nadella, and there's been a lot of noise surrounding the impact of ChatGPT on Google's revenue. With AI-powered Search and
How ChatGPT forced Google to innovate
Ai

March 14, 2025

How ChatGPT forced Google to innovateKey takeawaysWith billions in ad revenue and over 90% of search traffic, Google saw little need to innovate.ChatGPT revolutionizes search by answering very specific queries, challenging Google's tradi
Many businesses struggle to convert visitors into customers with their content because it just doesn't resonate with their target audience or drive them to take action effectively. This leads to so many missed opportunities and poor conversion rates, even on websites that get lots of traffic. So how do you create content that generates conversions? In this video, we’ll share seven simple strategies we use at Entail to turn our clients' content into a powerful conversion tool. Key takeaways: We’ll tackle the following topics: Optimized site structure Content for Google Understand funnel stage CTAs for intent CTAs for different preferences CTAs for content & goals Experimentation -- Resources: Check out our article for more insights: https://entail.ai/perspectives/how-to-create-content-that-converts?utm_source=youtube&utm_medium=socials&utm_campaign=description-links&utm_content=socials-link Want more SEO content? Visit our blog: https://entail.ai/resources?utm_source=youtube&utm_medium=socials&utm_campaign=description-links&utm_content=socials-link -- Timestamps: 00:00 Introduction 00:31 Optimized site structure 01:30 Create content Google understands 02:33 Understand user funnel stage 03:24 CTAs for intent 04:13 CTAs for different preferences 05:04 CTAs for content & marketing goals 05:47 Experimentation 06:25 Conclusion -- About Entail: Entail AI is an organic marketing platform that enables businesses to generate revenue from social media and SEO. Entail's CMS offers an enterprise-grade solution for content strategy, creation, and SEO. Entail's CRO is a fully automated software that enables businesses to increase conversion rates from their content. See Entail AI in action: https://entail.ai/demo?utm_source=youtube&utm_medium=socials&utm_campaign=description-links&utm_content=socials-link -- Socials: LinkedIn: https://www.linkedin.com/company/entailai Facebook: https://www.facebook.com/EntailAI Tik Tok: https://www.tiktok.com/@entail_ai Twitter: https://twitter.com/entail_ai Instagram: https://www.instagram.com/entail.ai/
Marketing

December 3, 2024

How to create content that converts: 7 expert strategiesMany businesses struggle to create content that effectively converts visitors into customers. Often, this is because their bottom-of-the-funnel content, which should be driving conversions, doesn't en
Reducing content creation costs while maintaining quality
Content creation

December 3, 2024

Content creation: Reduce costs without compromising qualityInvesting in content is more important today than ever because of AI. While AI has made content creation easier, it's also become much more competitive. You need to create higher-quality content to ra
a group of people standing in front of a projector screen
Content marketing

June 28, 2024

SEO vs. paid search: What's the best strategy for your conversion funnel?Key takeawaysMastering the conversion funnel is key to aligning with your product, driving traffic, and revealing new target audiences.Paid search focuses on immediate ROI at the bottom of the funnel,
Brand marketing: Outdated or crucial?
Brand marketing

June 13, 2024

Brand marketing: Outdated or crucial?Key takeawaysBrand marketing remains an essential part of a comprehensive marketing strategy.A balance between brand and performance marketing is essential for an effective marketing strategy.Evolving