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Perspectives

Embark on a journey with Entail's team delving deep into our research and insights on the rapidly evolving marketing landscape, with a special emphasis on the domains of search, content, and the transformative impact of AI.
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AI-generated content for SEO: The good, the bad, and the ugly
Ai

May 16, 2025

AI-generated content for SEO: The good, the bad, and the uglyExplore how AI-generated content affects SEO and discover effective strategies for integrating AI into your content creation process.
the al chatbot game is being played on the web
Ai

May 16, 2025

ChatGPT vs. Google: Will Google’s profits take a hit?While AI chatbots like ChatGPT may satisfy some complex, long-tail searches, is it enough to upset Google's bottom line?
SEO conversion funnel
Seo

May 12, 2025

SEO conversion funnel: How to drive users toward conversionGuide users through their entire journey, from awareness to conversion, by optimizing each stage of the SEO conversion funnel.
Google is rising to the ChatGPT challenge
Content marketing

March 14, 2025

Does ChatGPT pose a real threat to Google?ChatGPT has successfully disrupted many industries with its functionality, including Google. We dive into how the platforms differ and how Google has responded to OpenAI's chatbot encroaching on Searc
How ChatGPT forced Google to innovate
Ai

March 14, 2025

How ChatGPT forced Google to innovateChatGPT has disrupted the search industry by pushing Google to take action, changing Search as we know it.
Many businesses struggle to convert visitors into customers with their content because it just doesn't resonate with their target audience or drive them to take action effectively. This leads to so many missed opportunities and poor conversion rates, even on websites that get lots of traffic. So how do you create content that generates conversions? In this video, we’ll share seven simple strategies we use at Entail to turn our clients' content into a powerful conversion tool. Key takeaways: We’ll tackle the following topics: Optimized site structure Content for Google Understand funnel stage CTAs for intent CTAs for different preferences CTAs for content & goals Experimentation -- Resources: Check out our article for more insights: https://entail.ai/perspectives/how-to-create-content-that-converts?utm_source=youtube&utm_medium=socials&utm_campaign=description-links&utm_content=socials-link Want more SEO content? Visit our blog: https://entail.ai/resources?utm_source=youtube&utm_medium=socials&utm_campaign=description-links&utm_content=socials-link -- Timestamps: 00:00 Introduction 00:31 Optimized site structure 01:30 Create content Google understands 02:33 Understand user funnel stage 03:24 CTAs for intent 04:13 CTAs for different preferences 05:04 CTAs for content & marketing goals 05:47 Experimentation 06:25 Conclusion -- About Entail: Entail AI is an organic marketing platform that enables businesses to generate revenue from social media and SEO. Entail's CMS offers an enterprise-grade solution for content strategy, creation, and SEO. Entail's CRO is a fully automated software that enables businesses to increase conversion rates from their content. See Entail AI in action: https://entail.ai/demo?utm_source=youtube&utm_medium=socials&utm_campaign=description-links&utm_content=socials-link -- Socials: LinkedIn: https://www.linkedin.com/company/entailai Facebook: https://www.facebook.com/EntailAI Tik Tok: https://www.tiktok.com/@entail_ai Twitter: https://twitter.com/entail_ai Instagram: https://www.instagram.com/entail.ai/
Marketing

December 3, 2024

How to create content that converts: 7 expert strategiesUse our strategies to transform your content into a powerful conversion tool that resonates with your audience and compels them to act.
Reducing content creation costs while maintaining quality
Content creation

December 3, 2024

Content creation: Reduce costs without compromising qualityDiscover how AI has revolutionized content creation and the best techniques for creating high-quality content at a lower cost.
a group of people standing in front of a projector screen
Content marketing

June 28, 2024

SEO vs. paid search: What's the best strategy for your conversion funnel?SEO and paid search both aim for conversions, but which one delivers at each stage of the funnel?
Brand marketing: Outdated or crucial?
Brand marketing

June 13, 2024

Brand marketing: Outdated or crucial?Key takeawaysBrand marketing remains an essential part of a comprehensive marketing strategy.A balance between brand and performance marketing is essential for an effective marketing strategy.Evolving