13 top CRO tools to supercharge conversions in 2025
Looking for the perfect CRO tool for your needs? Discover the best tools for any use case—from analytics to A/B testing and more.
Published February 12, 2025.
Conversion rate optimization (CRO) is essential for turning your website traffic into leads or sales, and the right CRO tools can help streamline the process. But with so many CRO tools out there, how do you know which ones are worth your time and money?
We found some of the best CRO tools for various use cases so you can easily find the right fit for your needs—whether you’re looking for an all-in-one solution or prefer to mix and match.
Best CRO tools at a glance
Best all-in-one conversion rate optimization tool
1
Entail CRO
Supercharge your content pages with conversion widgets
Overview
Entail CRO enables you to optimize your content pages for conversion by generating highly relevant CTAs and widgets that help users take the next logical step in their journey toward the bottom of the funnel. It also takes care of tracking and attribution by showing performance at both the widget and page level. It measures how many views and clicks each widget receives and how it contributes to conversion. At the page level, it tracks the entire user journey, revealing which pages drive engagement and the dollar value of every page's contribution.
Key features:
- Select, customize, and embed widgets anywhere on your content pages—no coding needed
- Perform bulk updates
- A/B test widgets
- Auto-generate contextually accurate CTAs
- Build and launch multiple campaigns
- Optimize user journeys sitewide
Pricing
- Free: Up to 4 basic CTA widgets and email support
- Standard ($29/month): Unlimited campaigns, 2 product presets, chat support
- Pro ($37/month): Multi-touch journey tracking, 5 product presets, goal attribution
- Enterprise (custom): Unlimited product presets, CRO service, journey optimization
Note: Prices vary based on number of visitors per month. Prices above apply to 50K visitors/month.
Pros and cons
Zero coding necessary
Highly scalable
Comprehensive SEO ROI solution
Guaranteed ROI on the cost of the tool
Real-time reports and analytics
Users must have organic traffic and a website that already converts
» Learn why Entail CRO is the best SEO ROI tool.
Best analytics tools for CRO
2
Heap
An all-in-one platform for creating great digital experiences
Read reviewsOverview
Heap is a powerful digital insights platform designed to give businesses a complete understanding of their customers' journeys. With its AI CoPilot feature, Heap makes analytics accessible to everyone, regardless of their technical expertise. This tool helps businesses quickly improve conversion rates and customer retention by providing actionable insights without the need for extensive onboarding. Used by over 10,000 companies, Heap automates data capture, ensuring you get the most comprehensive dataset available to enhance user experiences and drive business growth.
Key features:
- Session replay: Shows you exactly what users do on your site
- Heap Illuminate: Uses data science to find hidden friction points and opportunities in user journeys
- Heatmaps: Provides instant visual insights into user behavior
Pricing
- Free: Core analytics charts, unlimited enrichment sources, up to 10k monthly sessions
- Growth: Unlimited users and reports, chart customization, 12 months data history
- Pro: Account analytics, engagement matrix, report alerts, custom session pricing
- Premier: Data warehouse integration, behavioral targeting, unlimited projects
Pros and cons
Journey Maps offer visual insights into user flows
Dashboards facilitate easy sharing of critical metrics
Segments allow for targeted analysis of user cohorts
Supports 100+ integrations
New users might need time to master the platform
Specific pricing details not publicly available
3
Mixpanel
Make smarter decisions driven by data
Read reviewsOverview
Mixpanel is an analytics platform designed to help teams make informed decisions with ease. Its Session Replay feature combines both qualitative and quantitative data to give a complete picture of user interactions. This helps businesses understand how their marketing efforts and product usage are impacting users. The platform's intuitive interface means that even those without technical expertise can easily access and analyze data, making it a great tool for improving user experiences and driving growth.
Key features:
- Session replay: Watch individual user sessions and learn where they get stuck
- Warehouse Connectors: Access trusted data from your warehouses
- SDKs for data streaming: Direct data streaming from any digital product
Pricing
- Free plan: 1M events, 5 saved reports, 10K session replays per month
- Growth plan (from $0/month): 1M free monthly events ($0.00028 per event after), unlimited saved reports, enhanced analytics
- Enterprise plan (custom): Unlimited monthly events, advanced analytics, premium support
Specific pricing details are based on event volume, and further customization requires contacting Mixpanel's sales team. Startups get their first year free.
Pros and cons
Spark AI query builder simplifies data analysis
Customizable dashboards
Supports 100+ integrations
Enterprise plans include a Slack community and dedicated account managers
Some advanced features may require additional costs or add-ons
Steep learning curve for setting up complex integrations
4
Hotjar
Make smarter decisions driven by data
Read reviewsOverview
Hotjar is a leading tool for understanding user behavior on websites. It offers a comprehensive view of user interactions through features like heatmaps, which visually display where users click, move, and scroll. This helps businesses identify areas of interest and potential issues on their sites. With an intuitive interface, Hotjar makes it easy for teams to visualize user behavior and gather actionable insights to improve user experience and drive growth.
Key features:
- Recordings: Watch real user sessions to identify friction points and conversion blockers
- Surveys and feedback tools: Get useful feedback directly from users
- Interviews: Engage directly with users and learn about their experiences
Pricing
- Basic: Free plan offering unlimited heatmaps and 35 daily sessions
- Plus ($39/month): 100 daily sessions, additional filters, events API
- Business ($99/month): 500 daily sessions, advanced filters, API access
- Scale ($213/month): 500+ daily sessions, funnel analysis, priority support
Pros and cons
Unlimited heatmaps even in the basic plan
Frustration and engagement scores
Surveys and feedback tools support 40+ languages
Limited session recordings with free plan
Funnel analysis and API access restricted to higher-tier plans
» Find out which conversion metrics you should be tracking.
Best landing page tools for CRO
5
Unbounce
Launch high-converting landing pages in a few clicks
Read reviewsOverview
Unbounce is a top-rated landing page builder designed to help marketers create high-converting landing pages quickly. With its intuitive drag-and-drop editor, users can build personalized pages without needing a designer or developer. The platform leverages AI-driven insights, allowing you to optimize pages for better conversion rates. Unbounce also provides a range of customizable templates and tools like A/B testing and dynamic text replacement to enhance your campaigns and drive more leads and sales efficiently.
Key features:
- Smart Traffic: AI automatically directs visitors to the most suitable landing page variant
- Popups and sticky bars: Engages visitors with targeted offers and messaging
- Dynamic text replacement: Personalizes landing page content based on user's search terms
Pricing
- Build plan ($99/month): Unlimited landing pages and popups for 20K visitors
- Experiment plan ($149/month): A/B testing and conversion optimization for 30K visitors
- Optimize plan ($249/month): AI optimization and insights for 50K visitors
- Agency plan (custom): Supports campaigns across multiple teams and clients starting at 100K visitors
14-day free trial available without requiring a credit card.
Pros and cons
100+ customizable templates
AI copywriting tools
Unlimited A/B testing capabilities
Optimize plan's 50K traffic limit may be insufficient for larger campaigns
Expensive
6
Instapage
Build, experiment, and optimize landing pages at scale
Read reviewsOverview
Instapage is a comprehensive landing page platform designed to maximize ad conversions and streamline marketing workflows. It offers a user-friendly drag-and-drop builder, allowing teams to create high-converting, on-brand landing pages without any coding expertise. Instapage's suite of tools includes personalization, experimentation, and collaboration features that enable marketers to optimize their campaigns effectively. With its built-in AI capabilities, users can generate content and analyze performance data to refine their strategies and improve conversion rates.
Key features:
- AdMap®: Connects ads to relevant landing pages
- AI content generator: Generates headlines, paragraphs, and CTAs tailored to your audience
- Collaboration tools: Enables real-time teamwork and streamlines the design and feedback process
Pricing
- Create plan ($99/month): 15K unique monthly visitors, drag-and-drop builder, AI content generation
- Optimize plan ($199/month): 30K unique monthly visitors, server-side A/B testing, dynamic text replacement
- Convert plan (custom): Enterprise-ready platform, heatmaps, direct lead bypass
Instapage offers a 14-day free trial with full access but requires a credit card to sign up.
Pros and cons
500+ customizable templates
Built-in collaboration tools
Advanced A/B testing and analytics tools
Steep learning curve due to feature complexity
Convert plan doesn't include A/B testing
7
Woorise
Create landing pages designed to convert
Read reviewsOverview
Woorise is a versatile marketing platform designed to help you create engaging lead-generation landing pages. It offers a range of tools for building interactive campaigns, such as forms, surveys, quizzes, and viral giveaways, all from a single platform. With Woorise, you can quickly design high-converting landing pages using conversion-optimized and mobile-responsive templates. Its intuitive drag-and-drop builder lets you customize elements easily, enabling you to launch professional-looking pages that effectively engage your audience and drive conversions.
Key features:
- Drag-and-drop interface: Customize any campaign element, such as form fields, without needing a developer
- Social media tools: Pre-built social actions and widgets that integrate seamlessly with popular platforms
- Referral marketing: Reward users for referring friends using unique URLs for tracking
Pricing
- Basic (€29/month): Unlimited campaigns and 1,000 entries.
- Grow (€49/month): 2,000 entries, 5 team users, integrations, email notifications
- Pro (€99/month): 10K entries, 10 team users, custom domain
Woorise offers a 14-day free trial of the Pro plan without requiring a credit card.
Pros and cons
Wide range of templates
Supports all languages
Integrates with popular payment gateways like Stripe and PayPal
Slight learning curve
Limited lower-tier plan
» Create optimized landing pages using Entail's drag-and-drop page builder.
Best lead capture tools for CRO
8
Hubspot
All-in-one marketing automation software
Read reviewsOverview
HubSpot's lead capture software offers a comprehensive solution for efficiently capturing and nurturing leads. Its intuitive drag-and-drop form builder allows you to create custom forms that integrate seamlessly with HubSpot's CRM. The platform provides a suite of tools, including automated email follow-ups and lead scoring, which are essential for prioritizing high-quality leads and improving conversion rates. Additionally, HubSpot's advanced marketing automation features enable personalized interactions and optimized marketing strategies.
Key features:
- Smart CRM integration: Automatically sync captured leads with HubSpot's CRM
- Lead scoring: Prioritize leads based on their interactions with your content
- Email follow-up: Personalize follow-up communications using form data
Pricing
- Free: Basic lead capture tools, email marketing, CRM integration for 2 users
- Starter ($20/month/seat): Email health insights, CTAs, multiple currencies
- Professional ($890/month for 3 seats): Omnichannel marketing automation, lead scoring app, custom reporting
- Enterprise ($3,600/month for 5 seats): Custom events, multi-touch revenue attribution, customer journey analytics
The Professional and Enterprise plans require a significant one-time onboarding fee ($3,000 and $7,000, respectively).
Pros and cons
Comprehensive integration options
Real-time analytics and lead scoring
User-friendly interface with a drag-and-drop form builder
Advanced features like lead scoring only available in higher-tier plans
High onboarding fees for Professional and Enterprise plans
9
OptinMonster
#1 most powerful conversion optimization toolkit
Read reviewsOverview
OptinMonster is a dynamic lead-generation tool designed to help you convert and monetize your website traffic effectively. It offers a variety of campaign types, including popups, floating bars, and fullscreen mats, all aimed at capturing leads and increasing sales. The platform is equipped with powerful targeting and segmentation features, allowing you to personalize campaigns based on visitor behavior and preferences. With its user-friendly interface, OptinMonster enables you to create high-converting campaigns without needing extensive technical expertise.
Key features:
- Exit-Intent® Technology: Detects user behavior to trigger popups at the right moment
- A/B testing: Test different headlines, visuals, and CTAs to determine what converts best
- OnSite Retargeting®: Personalizes campaigns based on user behavior
Pricing
- Basic ($18/month billed annually): Lightbox popups, inline forms, fullscreen overlays for 2.5K pageviews
- Plus ($48/month billed annually): A/B testing, device targeting, full analytics reporting for 10K pageviews
- Pro ($73/month billed annually): Exit Intent® Technology, mobile-specific campaigns, countdown timers for 25K pageviews
- Growth ($123/month billed annually): OnSite Retargeting®, Adblock detection, e-commerce integrations for 100K pageviews
Pros and cons
700+ templates for multiple use cases
Real-time analytics
50+ integrations
Slight learning curve
May require additional setup time for more complex campaigns
10
ConvertBox
Capture leads with a more personalized experience
Read reviewsOverview
ConvertBox is an intelligent on-site engagement platform designed to capture leads and drive sales through personalized messaging. It provides tools for creating targeted offers, lead capture forms, and segmentation surveys, helping you "engage the right visitors at the right time." With its intuitive drag-and-drop editor, ConvertBox allows you to create campaigns that match your brand and objectives. The platform's advanced targeting capabilities enable you to deliver personalized messages based on visitor behavior and data.
Key features:
- Exit-intent technology: Triggers popups to keep visitors on your site
- A/B testing: Create multiple test variations directly inside the visual editor
- Dynamic text replacement: Personalizes messages using visitor data
Pricing
- Lifetime deal: $495 one-time fee, covering up to 250K views/month across 10 websites with no ongoing fees
14-day risk-free trial available.
Pros and cons
Drag-and-drop editor for easy customization
Easy-to-use intuitive interface
Real-time analytics
Limited customization options
Limit of 250K views/month may not suffice for high-traffic sites
READ MORE: SEO lead generation: 7 techniques to attract and convert visitors
Best A/B testing tools for CRO
11
Convert
Get access to enterprise-grade A/B testing features
Read reviewsOverview
Convert is an enterprise-grade A/B testing tool designed to optimize conversion rates through a wide array of experimentation options. It supports various testing types, including A/B, split URL, multivariate, and multipage experiments, allowing businesses to identify the best-performing variations for their websites. The platform also offers advanced targeting capabilities with over 40 filters, allowing precise audience segmentation based on behavior and demographics. Additionally, Convert supports full-stack experimentation, including server-side testing and feature flagging.
Key features:
- Sequential testing: Speeds up A/B tests without sacrificing rigor
- Frequentist & Bayesian stats engine: Offers both statistical engines for precise p-values or Bayesian probabilities
- SRM check: Alerts you to Sample Ratio Mismatch
Pricing
- Growth ($299/month): A/B testing, split URL testing, multipage testing, advanced targeting
- Pro ($499/month billed annually): Multivariate testing, sequential testing, phone support, single sign-on
- Enterprise (custom): Large-scale needs with over 1M tested users per month
15-day free trial available with no credit card required.
Pros and cons
Frequentist and Bayesian statistical engines
90+ integrations
4x faster support response times than industry average
No development support
Additional charges for exceeding tested user limits
12
Optimizely
The world's fastest, most precise A/B testing platform
Read reviewsOverview
Optimizely is a robust digital optimization platform designed to enhance user experiences through advanced A/B testing, feature experimentation, and personalization. It integrates testing with customer data, enabling impactful and data-driven decisions. It supports a wide range of testing methodologies, including web and feature experimentation, allowing companies to validate new features and optimize customer interactions across various channels.
Key features:
- Stats accelerator: Uses a multi-armed bandit model to optimize traffic distribution
- Performance edge: Ensures fast website experiments with minimal impact on load times
- AI-powered content suggestions: Embedded AI capabilities provide copy variations based on CTA messaging
Pricing
Pricing for Optimizely is subject to request and not publicly displayed.
Pros and cons
Shared tools and calendars to facilitate collaboration
Advanced AI features improve test setup and execution
Extensive documentation and community resources
Initial setup requires technical expertise
Pricing is not transparent and may be costly for smaller businesses
13
VWO Testing
Run A/B tests on websites, mobile apps, server-side, and more
Read reviewsOverview
VWO Testing is a versatile platform that lets you enhance your digital strategies through advanced experimentation. With a comprehensive suite of testing options, including A/B, multivariate, and split URL testing, VWO caters to a wide array of testing needs. Its support for server-side and mobile app testing allows you to conduct experiments across multiple channels and devices. By leveraging VWO Testing, you can make informed, data-driven decisions that improve conversion rates and improve user engagement.
Key features:
- Enhanced SmartStats: Uses Bayesian statistics to deliver more accurate and reliable results
- Heatmaps and session recordings: Offers detailed insights into visitor behavior
- VWO Copilot: An AI-driven tool that accelerates optimization by providing intelligent testing insights and recommendations
Pricing
- Starter (free): Basic A/B testing with limited features following a full-featured 30-day trial
- Growth ($354/month billed annually): Unlimited variations and goals, OS targeting, VWO AI Copilots
- Pro ($813/month billed annually): Multivariate testing, multi-browser QA, multi-device campaigns
- Enterprise ($1,423/month billed annually): Widget library, behavioral and IP targeting, dedicated account manager
Prices vary based on number of unique visitors that you plan to test in a month.
Pros and cons
Easy-to-use drag-and-drop interface
Supports web, mobile apps, and server-side testing
Transparent pricing plans
Steep learning curve
Higher price point
» Discover everything you need to know about SEO A/B testing.
Ready, set, optimize!
Finding the perfect CRO tool may seem overwhelming, but it doesn't have to be. At the end of the day, the best CRO tool is the one that fits your goals and budget and helps you optimize effectively. However, if you're still not sure where to begin, try using a comprehensive tool like Entail CRO to help you skyrocket conversions from your organic traffic for free.
» Book a demo to see Entail CRO in action, or try it for free.
