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Perspectives on search, AI, content, and marketing

Embark on a journey with Entail's team delving deep into our research and insights on the rapidly evolving marketing landscape, with a special emphasis on the domains of search, content, and the transformative impact of AI.

All Content marketing AI SEO

Solve keyword cannibalization across your website

Seo The best tool to fix keyword cannibalization Key takeawaysKeyword cannibalization happens when multiple pages compete for the same set of keywords.Keyword cannibalization can negatively affect your website ranking and traffic.Identifying keyword

Google is rising to the ChatGPT challenge

Content marketing Does ChatGPT pose a real threat to Google?Key takeawaysChatGPT introduced an innovative process for understanding and answering questions.Google has superior capabilities, with more than enough potential to catch up to ChatGPT.ChatGPT has for

Content creation with AI

Content creation Content creation with AI: Balancing automation and authenticity Key takeaways:AI has made content creation more accessible and affordable, leading to a content surge.Content creators should provide valuable and original content beyond what AI can replicate.This in

AI and content creation: Will Google block AI-generated content?

Ai AI and content creation: Will Google block AI-generated content?Key takeaways30% of marketers use AI for content creation.Google values high-quality content, regardless of how it's created.To rank well, your content must answer user queries and provide value.Focus

Strategies for building high-performance SEO teams

Content creation Strategies for building and managing high-performing SEO content teams Key takeawaysBuild a structured SEO content team based on resources and objectives.Bolster management with clear communication, goal setting, and updated documentation.Tackle challenges like aligning

AI, SEO, and content creation: How to maintain relevance and build authority

Ai AI, SEO, and content creation: How to maintain relevance and build authority Key takeawaysAI enables search engines to handle more complex queries and provide detailed responses.Content creation is getting easier, so we need better content and SEO strategies.Ensure your websit

How ChatGPT forced Google to innovate

Ai How ChatGPT forced Google to innovate Key takeawaysWith billions in ad revenue and over 90% of search traffic, Google saw little need to innovate.ChatGPT revolutionizes search by answering very specific queries, challenging Google's tradi

a magnifying glass looking at a website page

Content marketing AI's blind spot: 3 types of content machines can't master Key takeawaysAI struggles to replicate a human touch in contentAI constructs responses by synthesizing information from various sourcesAI can't generate authentic content, opinions, and personal exper

Will Google close sales directly from Search?

Ai Will Google close sales directly from Search?Key takeawaysBard's (now Gemini) integration into Google will enhance Search accuracy and personalized shopping.Google is moving closer to the point of purchase.Businesses with a strong brand presence