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Entail's vision for AI marketing automation with Tom Amitay

Discover Entail's approach to driving organic traffic through expert content on the Software Spotlight podcast.

Tom Amitay - Organic marketing & SEO expert
By Tom Amitay
Colin Nass
Edited by Colin Nass
Romi Hector
Fact-check by Romi Hector

Updated April 11, 2024.

I recently joined the Software Spotlight podcast to discuss Entail's cutting-edge AI marketing platform and share my insights on the latest trends shaping the future of organic marketing.

To hear the full interview and get more insights into the future of marketing automation, check out the Software Spotlight podcast episode.



The Software Spotlight Podcast

The Software Spotlight podcast, hosted by Michael Bernzweig of Software Oasis, offers listeners a front-row seat to the latest software innovations for small businesses. Each week, Bernzweig interviews executives from leading software companies to get an insider's perspective on emerging technologies, business strategies, and market trends impacting the industry.

In this conversation, we explored how recent advancements like ChatGPT and the rise of TikTok have disrupted the traditional marketing landscape, forcing Google to evolve its algorithm and user experience to maintain its dominance in search.

» Check out our podcast: Lomit Patel's approach to organic marketing in SaaS.

Standing out in a crowded content landscape

One of the core challenges I highlighted is the difficulty businesses face in competing for attention with influencers and user-generated content on social media platforms. While influencers can leverage their personal brands, expertise, and authenticity to attract audiences organically, businesses often struggle to create content that resonates in the same way.

Influencers are dominating. They're getting all the attention...If businesses want to create content to compete with influencers, it's super difficult because to compete you have to have the expertise, the charisma, the time, and so on.

Entail's AI-powered content solution

To solve this problem, Entail AI has developed a comprehensive marketing automation platform with three core components:

  1. Headless CMS: An all-in-one solution for content strategy, expert content creation, publishing, and on-page SEO optimization.
  2. Video marketing software: Enables businesses to produce authentic, human-centric videos optimized for social media channels.
  3. Conversion rate optimization software: Leverages AI to identify user intent and guide visitors through the conversion funnel with personalized content recommendations.

What sets Entail apart is its focus on facilitating expert-driven content creation rather than AI content generation.

We create all of our content with experts...based on unique perspectives and personal experience and expertise. So really human and authentic content...And then, we use AI to edit it, to streamline the editing process.

By combining human expertise with AI's content editing and optimization capabilities, Entail aims to help businesses stand out and earn the attention of their target audiences through high-quality, unique content.