Revolutionizing content creation with expert-focused talent sourcing
Updated July 18, 2023.
At Entail, we are revolutionizing the content creation industry by making expertise the core of our talent-sourcing strategy. We believe in going beyond hiring general content writers and focusing on specialists who live and breathe the topics they write about. This ensures our content features an insider’s perspective and authentic, real-world insights.
Defining talent sourcing in content creation
Talent sourcing isn't merely about finding writers; it's about seeking out field-specific experts to provide invaluable insight. When writing a blog about home décor, for instance, we don't merely look for a copywriter but rather a professional interior decorator. This approach leads to content that features unique insider knowledge.
By identifying the precise expertise required for each piece of content, we can effectively find the ideal person for the job. This approach often leads to hiring professionals who deal with the topic on a daily basis rather than a general writer, providing a more authentic and informed perspective.
Keep in mind:
An expert can offer valuable tips that a general content writer—who might merely read and collate information from other articles—can't provide.
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Strategies for talent sourcing
Talent sourcing at Entail involves a variety of strategies that depend on the niche in question. The first step always involves identifying the required experts and figuring out where they might be found online. LinkedIn stands out as a highly effective platform for sourcing candidates. We send bulk messages and create lists of potential candidates using automated technologies, later refining them based on our needs.
While the digital footprint of our experts plays a role in our sourcing process, it's less about finding influencers and more about identifying individuals with demonstrable expertise in their fields. They don't necessarily need published articles, but evidence of experience in the relevant domain is essential.
Another strategy in our talent sourcing playbook involves researching people who are already writing about the topic of interest. This approach isn't without its challenges, as some websites might hire regular copywriters who lack the true expertise we seek. Regardless, we continue to explore, learn, and adapt our methods to ensure we locate the genuine specialists our content requires.
Convincing experts to join our team
After identifying potential experts, we extend them an invitation, offering them the opportunity to share their knowledge through our blog or our client's platforms. This process involves a meticulously crafted proposal that explains the nature of the opportunity, the benefits it presents, and the compensation involved.
For many of these experts, the opportunity to enhance their personal branding, establish themselves as authorities in their field, and add significant value to their portfolios can be a strong motivator—sometimes even more so than financial incentives.
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The vetting process
Once onboarded, these experts undertake an initial writing task, providing us with an opportunity to assess their suitability. We maintain stringent quality checks to ensure the information provided aligns with our high standards. We've observed that focusing on genuine experts has significantly minimized issues related to misinformation, a testament to the efficacy of our expert-first approach.
Challenges in talent sourcing
Sourcing isn't devoid of challenges. The balance between quickly filling a position and finding the perfect candidate often turns into a numbers game, with the response rate varying across niches.
Navigating these challenges requires us to be adaptable and flexible, constantly testing new methods and improving our response rate. But through it all, our focus remains steadfast on expertise above all.
3 tips for finding the perfect experts
1. Embrace diversity and inclusivity
Diversity is a pillar of Entail's approach to talent sourcing. We don't focus on a candidate's background or previous experiences—we prioritize the expertise they bring to the table. We take pride in being a diverse organization, eagerly collaborating with freelancers from all over the world who possess the right expertise.
2. Engaging experts is the key to retention
To keep our freelancers engaged, we ensure transparent and effective communication. From outlining upcoming assignments to providing continual support, we strive to create a supportive environment where questions and concerns are addressed promptly.
3. Big brands draw big talent
We often leverage the allure of high-profile brands when attracting experts to Entail. The opportunity to write for recognized brands not only enhances their portfolio but also boosts their online presence. Our strategy often succeeds because many prospective candidates understand the value of building their own brand in such a way.
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The future of talent sourcing
Looking ahead, we predict increased automation in talent sourcing due to the rapid advancement of AI technologies. However, we believe that human interaction will remain indispensable in certain aspects of our work. While AI can excel in research and writing tasks, it can't offer personal insights or share experiences. Despite the rise of automation, the process of convincing someone to join your organization often requires a personal touch—a uniquely human element that machines cannot replicate.