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Perspectives
Embark on a journey with Entail's team delving deep into our research and insights on the rapidly evolving marketing landscape, with a special emphasis on the domains of search, content, and the transformative impact of AI.
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Content marketing
Ai
Seo
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Ai
Reshaping the web: How will Google handle the AI content surge?
Key takeawaysAI-generated content could lead to content hyperinflation.Google values helpful content that provides unique, valuable perspectives.Google's selective indexing is set to intensify due to
Ai
The role of editors and content managers in the age of AI
Key takeawaysAI-generated content isn't necessarily valuable and can cause hyperinflationContent has moved from keywords to helpful informationPersonal expertise and experiences are irreplaceable, as
Content creation
Google Search Perspectives: What it is and how to optimize for it
Key takeawaysGoogle's Perspectives filter incorporates unique experiences and authentic opinions into search results.Perspectives includes social media content from platforms like TikTok, Instagram, a
Content creation
Writers vs. experts: Crafting superior content with expertise
Key takeawaysGoogle values unique, insightful content over SEO-heavy contentContent writers may lack expertise or in-depth knowledge compared to expertsExperts surpass writers by offering unique insig
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