Kathy Bryan
EVP of Marketing at Electives
Expertise
Communications, AI, Digital strategy, Media strategy, Marketing strategy
Kathy Bryan is a data-driven marketing leader with extensive experience in B2B and B2C marketing. Starting in client services at advertising agencies, she transitioned to in-house roles focusing on brand management. Kathy's journey evolved into performance and content marketing, integrating AI to enhance marketing strategies. With a track record of driving brand growth and market recognition, she currently serves as the Executive Vice President Head of Marketing at Electives. Kathy holds a Bachelor's Degree in Business Administration from American University and has certifications in Diversity, Equity & Inclusion, Inbound Marketing, and Crisis Communication.
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